It is the second most wonderful time of the year - the time right before the MOST wonderful time of the year! Ski season is approaching and the countdowns are on. We’re under 100 days from the Greatest Snow on Earth providing grins, excitement, and powder days. Are you #jonesingforwinter? Are you stoked? HOW STOKED? When I saw it snowed Saturday, I did my happiest happy dance, pulled my ski gear out of the back of the garage and brought it up to my house, and dreamt of powder days to come. Anyone else?
Salt Lake City is a wonderful place in the summer - there’s Red Butte shows, Twilight concerts, Farmer’s Markets, the list goes on and on. I know. I finally get it.
Outdoor Retailer’s Summer Show came flying through the city. Ski Utah headed to OR and had a great time meeting and reconnecting with vendors and friends. This sounds crazy, but the Summer Show is the start to winter, the first sign that “Winter is Coming”.
OR is a clear tipping point. There may be booth after booth (after booth) of stand up paddle board (why is this still a thing?) but the people I go to see have one thing on the brain. Winter. Even if Smith hooked me up with the best sunglasses I’ve EVER OWNED - I’m still thinking about goggles. There were similar conversations buzzing all around:
“What premiere are you most excited for?”
“Have you bought a season pass yet?”
“What gear are you getting new?”
“Did you see the improvements coming to our hill?”
“I’m going to buy these goggles right NOW”
The Ski Utah crew hosted a food truck lunch party, wandered the setups, and made the rounds to say hi to everyone that shares the passion for Utah powder.
I keep wondering if it’ll wear off - have you ever thought, after a few years in, that it might? That you may wake up one morning and think, “Eh, I’ve skied enough. I don’t need a season pass. I’ll go a few times, maybe.” Don’t let it happen! Focus on the exhilarating memories of deep first tracks. Loud music, carpooling, tightening boots and rough housing with friends in the parking lot.
Try to get in to SLC when events like OR pass through. You’ve still got chances for concerts, for events, and for Oktoberfest on your horizon. But make no mistake, the cool is in the air, and the excitement of who opens first fast approaches. Can’t wait to see you out there on one, or multiple opening days.
Stay tuned for my next post - all things Oktoberfest!
Let it snow!