February 7, 2008
SALT LAKE CITY, UTAH – Orval Dorius of Murray, Utah still holds the highest hand in the Ski Utah License plate poker competition with A03 0AW, full house – aces and 10s (W = wild card). While this hand has proven tough to beat, many other Utahns have been joining in the fun by submitting some fantastic ski related vanity plates. Some notable entries include “SKI ON” and “SKI FMLY.” Pictures of new ski or snowboard related vanity plates may be submitted to Ski Utah for the chance to win Ski Utah swag. The best vanity plate at the end of the competition will win a new helmet and goggle set provided by Smith Optics.
“Vanity plates are a great way for people to express their personalities,” said Ski Utah president Nathan Rafferty, “We have been very pleased by the number of locals who identify themselves with skiing and snowboarding.”
License plate poker is simple to play and all Utah vehicle owners are eligible to enter. Contestants must email a picture of their new plate with their name and city to email@example.com in order to enter. License plate letters and numbers are scored like poker hands. The player with the highest plate will hit the slopes next winter with a brand new pair of Rossignol skis and bindings or a Burton snowboard with bindings. Ski Utah will accept new contestants throughout the 2007-08 winter season.
For more information or to enter, visit www.skiutah.com.
Ski Utah is the marketing organization owned and operated by the 13 statewide ski resorts that make up the Utah Ski and Snowboard Association. The organization has been creating brand awareness of and demand for the Utah wintersports product since its inception in 1978.
For media information or plate photos, contact Jessica Kunzer at 801.433.2016 or by email at firstname.lastname@example.org.