July 30, 2009
SALT LAKE CITY, UTAH- Believe it or not, winter is around the corner. In fact, Utah saw its first snow last year on August 30! To celebrate the approaching winter season, Ski Utah is kicking off its 90-day countdown to snow with a “Melting Yeti Contest” at Utah’s Hogle Zoo on Saturday, August 8 in conjunction with Teddy Bear Picnic Day.
Ski Utah will display a seven-foot-tall ice sculpture of “the yeti” created by Iceworks from 10 a.m.- 3 p.m. at the Zoo on Sat., Aug. 8. Zoo-goers will have the opportunity to guess how long the frozen yeti will withstand the sizzling summer heat before melting. The participant who guesses the time the yeti will melt will win two passes to every Utah ski resort, nearly a $2,000 value. Children are also invited to bring their teddy bears to the Ski Utah booth and receive a free season pass for their furry friends.
In addition, Ski Utah will have information on preseason pass sales and discounts enabling local families to enjoy The Greatest Snow on Earth at the most affordable prices possible. Families will also have the chance to learn about the Ski Utah Fifth Grade Passport and Sixth Grade SnowPass, the best ways for fifth and sixth graders to hit the slopes this winter. Through the program, fifth graders can ski three times free at each of Utah’s 13 world-class resorts utilizing the Passport, and sixth graders can enjoy one day of free snowriding at each resort with the SnowPass.
“Now is the time to take advantage of these very hot deals,” said Ski Utah President Nathan Rafferty. “Resorts offer the best ski discounts from August through October. The key to keeping the sport affordable is thinking ahead. Don’t let the heat fool you, winter is on its way.”
What: Ski Utah Melting Yeti Contest
Where: Utah’s Hogle Zoo (2600 Sunnyside Ave, Salt Lake City, UT)
When: Saturday, August 8, 10 a.m.- 3 p.m.
For more information on preseason ski deals or the Ski Utah School Program visit www.skiutah.com.
Ski Utah is the marketing firm owned and operated by the 13 statewide ski resorts that make up the Utah Ski and Snowboard Association. The organization has been creating brand awareness of and demand for the Utah wintersports product since its inception in 1978.
For media information, contact Ski Utah Director of Communications Jessica Kunzer at 801.647.2510 or by email at firstname.lastname@example.org.