Salt Lake City – After a successful sixteen year run, First Night, Salt
Lake City’s traditional New Year’s Eve event is more than tripling in
size and scope to become a three-day celebration called EVE. On Dec.
29, 30 and 31, tens of thousands of people will gather for celebrations
in streets, squares, plazas, theaters and performing arts venues
throughout Utah’s capital city.
EVE
features the USANA Rail Jam—ski and snowboard action sports
competitions—on Gallivan Plaza. Sixty top skiers and snowboarders will
rip it on a 3-story high rail set-up covered with 50 tons of snow.
There
are three pro caliber rails, each different in shape and style, giving
athletes options for different tricks and the audience an opportunity
to view a variety of moves—the same stunt will not happen twice. KAB
Rails (a local company based in Murray) built the structure for EVE and
also builds terrain parks for the top ski resorts in the state.
“One
of the best things about Salt Lake City is its proximity to several
world class ski and snowboard resorts. The Rail Jam will bring the
greatest snow on earth to the heart of city for three days of exciting
competitions involving the finest athletes in the region,” said Jessica
Kunzer, director of communications for Ski Utah.
USANA
chose to partner with EVE and Rail Jam because of the company’s
dedication to healthy living through exercise and nutrition. For more
than 15 years, athletes from around the globe have trusted USANA
nutritional supplements to increase their energy levels and maintain
their health. USANA Health Sciences is one of America’s leading
companies in the field of health and strives to improve the lives of
those around the world.
USANA's
team of highly trained scientists follow Good Manufacturing Practices
to ensure the safety and quality of each product, products that have
been proven so safe, effective, and free of contaminants that renowned
organizations such as U.S. Speedskating, Speed Skating Canada, Biathlon
Canada, the elite athletes of the Sony Ericsson WTA Tour and a myriad
of other professional athletes worldwide trust their health to USANA.
Evenings
at EVE also include fine art performances, live local music, dance
parties, DJs, film screenings, laser shows, art installations, world
music, activities for kids and pet lovers, interactive resolutions,
story telling and a spectacular midnight fireworks show on Dec. 31. A new community giving project called eBay It Forward will give Utahns an opportunity to contribute treasured items to a massive art installation, raising funds for local charities.
A
three-day EVE Pass wristband is $15 and provides access to all
activities. Passes are available online at EVEslc.com and at retail
locations including Fresh Markets (formerly Albertsons), Beans and
Brews Coffee Houses and the concierge at The Gateway. Downtown
restaurants and hotels are offering EVE packages and special pricing
for the three-day event.
EVE
is hosted at venues throughout downtown including Gallivan Plaza, The
Gateway, Temple Square, Pierpont Avenue, Rose Wagner Performing Arts
Center, Broadway Cinema, Joseph Smith Memorial Building and Off
Broadway Theater. Corporate community partners include American
Express, USANA, eBay, Comcast, City Weekly, Intermountain Healthcare,
Coca-Cola and the LDS Foundation.
Presented
by the Downtown Alliance, EVE has been created by Jeffrey Berke
Productions for the people of Utah. For more information on EVE, visit
EVEslc.com.
The
Downtown Alliance is dedicated to building a dynamic and diverse
community that is the regional center for culture, commerce and
entertainment. For more information, visit downtownslc.org.
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