December 9, 2010
WHAT: Red Bull Butter Cup is a snowboard contest series that showcases creativity in technical flatland trickery. Born in the northeast in 2009 and expanded across the country in 2010, it's all about going back to the basics of what made us all fall in love with snowboarding in the first place: FUN! The series invites riders of all types to cut loose, and spread it on.
The Red Bull Butter Cup series, which lets snowboarders spread their smooth style onto custom-made features, is sliding into Brighton resort as part of a 22 stop national series. In its 3rd year the series is hitting resorts from Tahoe, CA to Mount Snow, VT, hosting local athletes hoping to butter up the judges to earn bragging rights – and a little cheddar.
So what exactly makes one buttery? It’s all about how much style each rider can spread on the custom-built features also known as “butterpads.” Riders “jib, bonk, tap and slide” their way across a multi-featured pad, showcasing their skills and not skimping on the flair. The Brighton resort stop will feature local riders in a Pro/Am format, where they will battle it out in a jam for cash and prizes, where overall style and creativity will help the cream rise to the top. Only trick sequences that include buttering will count.
The 2010/11 Red Bull Butter Cup U.S. stops will take place in Brighton, UT, Buck Hill, MN, Tyrol Basin WI , Raging Buffalo IL, Mount Snow VT, Cannonsburg MI, Mountain Creek, NJ, Brandywine, OH, Mad River OH State College, PA, Mount Holly, MI, Winter Park, CO, Buttermilk CO, Prospect Park, NY, West Palm Beach, FL, Loon, NH, Big Boulder, PA, Holiday Valley, NY, Angel Fire, NM , Northstar-at-Tahoe CA Sierra-at-Tahoe CA, Big Bear CA
WHO: 100 competitors aged 12 to 30
WHERE: Brighton Resort
Big Cottonwood Canyon, Brighton, UT
2:00 – 3:00 Registration
3:00 – 4:00 Practice
4:00 – 4:45 AM qualifying
4:45 – 5:30 Pro qualifying
5:30 – 6:15 AM and Pro finals
6:30 - Awards
The event will provide attending press with the following opportunities:
- Interviews with the best professional and amateur snowboarders and judges
- Ability to capture footage of snowboarders competing
RCS, (469) 362-8926 or
Casey.Thompson@us.redbull.com, FMM/FMS, (801) 831--4238 or
Jared Winkler 801-573-1995 or email@example.com