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November 9, 2009


 Snowbird, Utah – Snowbird will deliver more than 5,000 pounds of food – the equivalent of 2,500 meals – collected during the resort’s annual Customer Appreciation Days to the Utah Food Bank at 11:00 a.m., Wednesday, Nov. 11. According to the Utah Food Bank, two pounds of donated food equals one average meal.
 
An exact figure of non-perishable food donated will be determined at the Utah Food Bank on Wednesday at the new $10 million facility which opened earlier this month. Last year, Snowbird’s Customer Appreciation days were extended from four to six days due to warm weather and the Utah resort raised a total of 8,352 pounds of food.
 
In addition, $1,200 was raised for the Wasatch Adaptive Sports Program. Customer Appreciation Days, during which one can of food equals one free Tram ride, took place Oct. 31-Nov. 1 and Nov. 7-8. In lieu of food, customers were able to make a $2 donation for a Tram ride.
 
“Snowbird’s annual customer appreciation program is a great way for us to give back to our guests while contributing to a great cause,” said Snowbird President Bob Bonar. “We’re delighted to help support the Utah Food Bank as they embark on their Holiday Food Drive.”  
 
The drop-off of cans collected at Snowbird is part of the Utah Food Bank’s Holiday Food Drive. The food drive is an annual effort to stock the shelves of the Utah Food Bank in preparation for the holidays and the winter months.
 
What: Delivery of over two and a half tons of food to the Utah Food Bank.
 
Where: Utah Food Bank (new location), 3150 S. 900 W., Salt Lake City.
 
When: Wednesday, Nov. 11, 2009, 11:00 a.m.
 
Offering the longest ski and snowboard season in Utah, Snowbird is scheduled to open for the 2009-10 season Saturday, Nov. 21, weather permitting.
 
For more information, contact Jared Ishkanian at (801) 933-2047 or jishkanian@snowbird.com.
 
 
 
 
 

Jared Ishkanian
Public Relations Director
Snowbird Ski and Summer Resort
o. 801.933.2047 c. 801.891.3496
e. jishkanian@snowbird.com
www.twitter.com/snowbirdski