Utah Tourism Office Launches National Winter Advertising Campaign
Oct 03, 2007
Tracie Cayford
SALT LAKE CITY – Television commercials promoting Utah's "Greatest Snow on Earth®" are appearing on cable stations across the country this week. The Utah Office of Tourism has launched its $1.9 million winter advertising campaign, which includes television spots, magazine ads, and interactive advertising on top travel-related web sites.
“We are excited to take the Utah ‘Life Elevated’ brand to major markets around the country to encourage travelers to spend their winter vacations in Utah,” said Jason Perry, executive director of the Governor’s Office of Economic Development, which oversees the Utah Office of Tourism. “The legislature has funded our efforts to promote Utah’s outdoor recreational opportunities where a winter visitor can ski in the mountains and bike in the red rock country of southern Utah.”
Television commercials promoting Utah’s skiing began airing on cable this week on a variety of networks, including: Discovery Channel, A & E, Bravo, CNBC, The Golf Channel, History Channel, National Geographic Channel, TLC, and the Travel Channel. The thirty second spots will also run on television stations in Los Angeles, one of Utah’s largest domestic markets.
“The commercials created by Struck, our advertising agency, highlight Utah’s light, powdery snow and the accessibility of the resorts,” explained Leigh von der Esch, managing director of the Utah Office of Tourism. “Skiers can land at Salt Lake International Airport and be on the slopes at 11 of Utah’s 13 ski resorts in less than an hour.”
The Office of Tourism has also placed Utah “Life Elevated” print advertisements in Outside Magazine and National Geographic Adventure. Internet users will also spot Utah’s ads on Gorp.com, TravelChannel.com, TripAdvisor.com, Weather.com, and Yahoo.com.
The Office of Tourism will also launch other marketing initiatives this year, including the state’s sponsorship of the Warren Miller “Playground” ski film, a 24-page newspaper insert that will run at the end of the month, and a series of print ads in Delta Sky magazine.
For more information on tourism in Utah, call the Utah Office of Tourism at (801) 538-1900 or (800) 200-1160, or visit the office online at www.utah.travel
“We are excited to take the Utah ‘Life Elevated’ brand to major markets around the country to encourage travelers to spend their winter vacations in Utah,” said Jason Perry, executive director of the Governor’s Office of Economic Development, which oversees the Utah Office of Tourism. “The legislature has funded our efforts to promote Utah’s outdoor recreational opportunities where a winter visitor can ski in the mountains and bike in the red rock country of southern Utah.”
Television commercials promoting Utah’s skiing began airing on cable this week on a variety of networks, including: Discovery Channel, A & E, Bravo, CNBC, The Golf Channel, History Channel, National Geographic Channel, TLC, and the Travel Channel. The thirty second spots will also run on television stations in Los Angeles, one of Utah’s largest domestic markets.
“The commercials created by Struck, our advertising agency, highlight Utah’s light, powdery snow and the accessibility of the resorts,” explained Leigh von der Esch, managing director of the Utah Office of Tourism. “Skiers can land at Salt Lake International Airport and be on the slopes at 11 of Utah’s 13 ski resorts in less than an hour.”
The Office of Tourism has also placed Utah “Life Elevated” print advertisements in Outside Magazine and National Geographic Adventure. Internet users will also spot Utah’s ads on Gorp.com, TravelChannel.com, TripAdvisor.com, Weather.com, and Yahoo.com.
The Office of Tourism will also launch other marketing initiatives this year, including the state’s sponsorship of the Warren Miller “Playground” ski film, a 24-page newspaper insert that will run at the end of the month, and a series of print ads in Delta Sky magazine.
For more information on tourism in Utah, call the Utah Office of Tourism at (801) 538-1900 or (800) 200-1160, or visit the office online at www.utah.travel
