Quiksilver Inc. has opened its new Mountain Center in Park City. The facility will house the North American headquarters for Rossignol, as well as various functions of the company's existing snow brands, including Quiksilver, Roxy, DC, Lib Tech and Gnu.
The new headquarters in the Wasatch Mountains near Salt Lake City will bring together winter sports merchandising, product line management, sales and marketing, snowboard design, team management and customer service, previously located in multiple locations, into one central site with approximately 65 employees.
"The opening of our new Mountain Center in Park City represents another key step in the Quiksilver Rossignol integration and underscores our commitment to become the global leader in the outdoor mountain market and related lifestyle," said Bernard Mariette, Quiksilver Inc.'s president. "
There is an incredible level of energy in Park City which is recognized as the heart of North America wintersports. We're convinced the Mountain Center will enhance our brands and marketing efforts and create an even more focused and dynamic corporate culture. The entire team is completely energized and motivated, and we all remain committed to effectively executing our strategic plan," said Mariette.
Francois Goulet, president of Rossignol North America, said, "Bringing together the various brands, people and functions associated with our mountain and snow business under one roof will foster even greater collaboration and cooperation across the company. Close proximity to eight world class resorts and increased interaction with the best athletes and trendsetters of our sports will create unique opportunities in areas of product design and marketing. In addition, it will significantly improve our efficiencies and provide us with the appropriate platform to grow the business into the future."
Rossignol is part of the Quiksilver Rossignol group, which was formed through a business combination between Quiksilver, Rossignol and their subsidiaries in 2005. The parent company, Quiksilver Inc., designs, produces and distributes a diversified mix of branded apparel, wintersports and golf equipment, footwear, accessories and related products.
