Winter Recon Tour Sponsored by Monster Energy Opens at Park City Mountain Resort January 12-13, 2013

Park City, Utah (December 28, 2012) – Park City Mountain Resort hosts the first stop in the inaugural Winter Recon Tour, a three-stop ski and snowboard slopestyle competition series presented by Monster Energy and Hookit, January 12-13, 2013. The Recon Tour provides a platform for the next generation of snowboarders and skiers, of all ages and abilities, to compete and showcase their talent.
 
Registration for the event is now open at TheReconTour.com, space is limited. Ski Slopestyle will be held Saturday, January 12 and Snowboard Slopestyle will be held Sunday, January 13.
 
“There’s a need for amateur events to support the next generation of athletes and provide more opportunities to prove themselves through competition,” said Monster Energy’s Christopher Stumbles. “We’re stoked to continue our partnership with Hookit to build the Recon Tour into the premiere contest series to find and support undiscovered talent.”
 
“We see amazing, unreal talent in our terrain parks on a daily basis. The Recon Tour will provide an opportunity for these athletes to enjoy a contest that is built with fun in mind,” said Jeremy Cooper, Park City Mountain Resort Terrain Park Manager.
 
The Winter Recon Tour will hit three locations in 2013, awarding more than $50,000 in cash and prizes along the way. Monster Army is putting up additional cash to any podium finishers signed up for the Monster Army program prior to the first event. $150/$100/$50 in prize money will be paid to 1st/2nd/3rd at each of the three events in select amateur divisions.
 
About “I Ride Park City”
“I Ride Park City,” Park City Mountain Resort’s action sports brand, is consistently named among the top terrain parks in the country. Park City Mountain Resort is located in the heart of Park City, Utah and is only a 35-minute drive from the Salt Lake City International Airport. For more information, visit www.irideparkcity.tv.
 
About Monster Army
Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are. At Monster we choose to support the scene and our athletes. What kid dreams about landing a 9 to 5 job? We all dreamed about being pro athletes, musicians and living the life. We know it takes encouragement and support to make that dream a reality, so we created the Monster Army to back the next generation pros, the future Ricky Carmichael, Danny Kass, Ryan Villapoto, Tom Wallisch, Scott Cranmer and Nyjah Huston’s. Monster Army is our athlete development program that supports up and coming athletes ages 13-21 in moto, bike, snow, skate, surf and wake.
 
To join, create your profile at www.monsterarmy.com and submit an application for athlete support. If you earn rank in the program, we provide varying levels of support to get you Monster Energy product, exposure and event bonuses through our Paid to Podium program to help you get to the next level.
 
About Hookit
Hookit is a place for athletes to post a profile, promote themselves, interact with other athletes and get support from brands. Nearly one million strong, we exist to support the athletes by plugging them into our growing network of members, brands, spots and media partners. Join the Movement -- find Hookit on your phone or www.hookit.com.

Andy Miller
Communications Manager
Park City Mountain Resort
amiller@pcmr.com