The Greatest Snow on Earth: Why it Matters to Utah

In Utah, The Greatest Snow on Earth® is a lot more than a simple slogan on a license plate. The motto celebrates one of the state’s most precious and enjoyable resources. The Utah ski and snowboard industry is a vital and important part of Utah, greatly contributing the quality of life which Utahans are privileged to enjoy. Below are a few key facts on why skiing and snowboarding are important to the people who call Utah home:


1.) Skiing contributes $1 billion to the state economy.

2.) Tourism provides $806 of tax relief per household.

3.) Twenty-five percent of Utahans say they have skied or snowboarded in the past two years.

4.) Two in five (43%) Utah households has a skier or snowboarder.

5.) Nearly half (48%) of Wasatch Front residents visit Utah ski resorts in the summer.

6.) Skiing, snowboarding and “mountain living” provides a healthy and positive way for people to connect with family, friends and nature. Ski Utah urges both skiers and non-skiers to take advantage of the many activities which can be experienced in Utah’s mountains and at resorts.


For information on Utah’s ski and snowboard industry visit www.skiutah.com or contact Ski Utah Director of Communications Jessica Kunzer at jessica@skiutah.com or 801.433.2016.