Powderhounds’ to blog about skiing in Utah [Mike Gorrell, The Salt Lake Tribune]
January 22, 2011
Perhaps the two best jobs among the thousands in Utah’s ski industry belong to a couple of Eastern transplants now living in Park City.
Matthew Baydala and Catherine Killfoil were selected to be the Ultimate Powderhounds for Ski Utah, marketing arm of the state’s now 14 active resorts (with the addition of Eagle Point, formerly known as Elk Meadows, outside of Beaver).
As Powderhounds, their duty is to ski often and all around the state, writing about their experiences for a blog on Ski Utah’s website, www.skiutah.com. Also contributing to the blog will be advertising executive Thomas Cooke, former television meteorologist Jodi Saeland and Ski Utah’s anonymous Yeti.
A native of Rockville Center, N.Y., Baydala moved to Utah in 2006, building a career in restaurant management to accommodate his skiing lifestyle. Killfoil, originally from Connecticut, displayed her creativity by parodying an Old Spice deodorant commercial in her bid to win the coveted position.
Elsewhere in Utah’s ski industry:
• Jenni Smith will start her first season as president and general manager of Park City Mountain Resort. She replaces Peter Curtis, who retired.
• Salt Lake County native Dave Fields continues to rise in Snowbird’s bureaucracy. He has been promoted to vice president of resort operations. An 11-year veteran at the resort, Fields has been director of marketing, tickets, entertainment and special events, departments he will continue to oversee. He is the son of an Alta ski instructor.
• Tim Petrick is the new president of Group Rossignol’s North American operations, based in Park City. He replaces Francois Goulet, who resigned to pursue other interests but will remain with the company through year’s end. Petrick was Rossignol’s senior vice president of global sales and marketing.
• Eagle Point resort above Beaver has hired two people who are well-known in Utah ski circles: Steve Bills will run the snowsports school, similar to a role he used to fill at Snowbird, and former Snowbasin spokeswoman Jodi Holmgren is handling public relations.
• Deer Valley Resort’s marketing director, Coleen Reardon, was named businesswoman of the year in the Park City area by a local women’s organization.