Utah resorts focus on value to boost business this ski season
on October 26, 2009
SALT LAKE CITY -- The recession took a toll on the Utah skiing and snowboarding industry last winter, but it was still the fourth-best season of all time in terms of the number of people hitting the slopes.
Utah resorts are optimistic they can resume that glide to record-setting years.
When the first snow of the season fell on the Wasatch Mountains, booking calls spiked at Utah resorts. Those callers discovered deeper discounts and better value than they've seen in recent years.
Utah's winter resorts hope to see big storms and deep powder for their openings that range from mid-November to early December. Good snowfall can boost the number of visitors and extend the season.
According to Ski Utah, the industry slid 6 percent last year. But that's not bad when you consider that came in the tracks of four consecutive record-breaking years and a 34 percent increase in skier days since the Winter Olympic Games in 2002.