Articles Related To: Industry
For one insane week each winter, the worlds’ top action sport filmmakers and athletes, along with cutting–edge bands and DJs and key figures from the entertainment industry, gather in Salt Lake City, Utah, to celebrate action sports culture at the annual X-Dance Action Sports Film Festival.
Today, riders around the world can get in The Liftline at www.theliftline.tv, the newest and most comprehensive source for Burton team news and video. The Liftline is a brand new online forum for snowboarders to connect with Burton pro riders on a whole other level, through a constant stream of new team video and editorial content.
“We thought about doing another movie, but it felt like a steady flow of fresh content might be a better way to go,” says Jake Burton, Founder and CEO of Burton Snowboards. “The intent of The Liftline is to keep riders current on what our team is up to on a continuous basis. I’m sure there will be a learning curve, but it feels like a solid direction.”