Eider

Eider

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Created by a French tailor in 1962, Eider outdoor and ski apparel blends technical construction with modern style.
For more than 50 years, we have been letting sports and passion guide the way we work. The result? We have acquired a love of detail, almost despite ourselves. The design detail which erases a garment from your mind when passing through autumn undergrowth, which protects us when the wind ambushes us at a pass, which enhances the pleasure we feel when traveling through the mountains, in the Alps and elsewhere. All by fusing know-how, boldness, and technology. And the unexpected creative detail too, because a piece of apparel is also a statement about the personality of an individual — its designer and the person who wears it, uses it, brings it to life. But such a meticulous focus on designing products that reflect our sporting disciplines and their exponents makes no sense unless it fits into a gentle relationship with nature and the world. When we select materials, processes and suppliers that are respectful of people and the environment, we do so as carefully as when we draw the visor of a hood, the darts of an elbow, or the lining of a pocket. And that is also why we actively support initiatives to protect populations of the eider, the wonderful duck that gave us our name.

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