POC North America

POC is a Swedish company that develops protective bike gear for gravity sports athletes to possibly save lives and reduce consequences of accidents.
VPD and biking

Protecting body parts, like knees, elbows and back when riding is essential if you want to get the most out of the trails and ride for longer. POC has been at the forefront of protection and uses its mission; ‘to do the best they can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’ as the starting point of all product development.

POC created its patent pending VPD, also known as Visco Elastic Polymer Dough, primarily for sports like biking where there is a lot of body movement and a focus on all day comfort. VPD is an innovative material as it is extremely flexible and has the ability to adapt to mould to an individual user, just from their body heat. But, during a fall it will harden and absorb impacts and energy – but will also re-shape for continued use.

The range of VPD products POC produces also means you can focus on your type of use as you don’t have to choose between protection and performance. VPD Air is lighter and offers a good level of protection, great for all day riding, whereas, VPD 2.0 is more robust and certified to higher impact (level 2) standards, ideal for downhill riders or those who want maximum protection. The VPD System is the best of all worlds and uses materials and technology which gives extreme protection, flexibility and ventilation.
POC North America

Connect With
POC North America


1755 Prospector Ave, Suite 101
Park City, UT 84060
Get Directions