The Mountain CollectiveTM Is On Sale Now for the 2014-2015 Season - March 12, 2014

WHISTLER, BC, ASPEN, Colo., JACKSON HOLE, Wyo., ALTA, Utah, SNOWBIRD, Utah, SQUAW VALLEY, Calif., MAMMOTH LAKES, Calif. and SAN FRANCISCO – March 11, 2014 – The Mountain Collective™ is on sale now for the 2014-2015 season. A limited number of Mountain Collective™ passes are on sale for only $359 USD, and will include a third bonus day at any Mountain Collective™ resort when purchased today.* In addition, the price for the Kid’s pass has been reduced more than 55 percent to just $99 for the 2014-2015 season.
 
Also new this year, spring pass purchasers will receive two free days at Valle Nevado, Chile and Thredbo, Australia this summer. Valle Nevado and Thredbo are two of the premiere resorts in the Southern Hemisphere, offering unequaled skiing and riding, thriving villages and exciting activities and events.
 
The Mountain Collective™ Pass includes two days of skiing or riding at each of the six destinations - AltaSnowbird, Aspen/Snowmass, Jackson Hole, Mammoth Mountain, Squaw Valley/Alpine Meadows and Whistler Blackcomb - plus a 50 percent discount on all additional days with no blackout dates. With the third bonus day at any resort plus the new international component, the value of the pass is even greater than ever.
 
“We are excited to launch sales this spring with the inclusion of the bonus day as well as a dramatically lower kid’s price to encourage family adventures,” said Christian Knapp, vice president of marketing, Aspen Skiing Company. “This will allow passholders to visit these legendary mountains next season at the lowest possible price. Throw in the two days each at Thredbo and Valle Nevado this summer, and it’s no wonder that Mountain Collective is the fastest growing multi-resort pass on the market.”
 
Passholders also receive exclusive lodging deals throughout the season. Collectively this pass grants access to 12 mountains with more than 30,000 acres of terrain, 186 lifts and an unmatched reputation for snow quality, quantity and steeps. Passes are available online through an exclusive technology, distribution and marketing partnership with Liftopia at www.MountainCollective.com. A limited quantity of passes is now available at this lowest guaranteed price.
 
The Mountain Collective™ Pass is available for children (ages 12 and under), under the same terms for just $99. The partnership also offers a 50 percent discount on lift tickets to premier pass holders at the participating resorts. Visit www.MountainCollective.com or call (800) 705-6286 for more information.
 
*Price and availability of bonus day subject to change while supplies last.
 
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About AltaSnowbird
Joined at the top by lifts and at the base by a free ski bus, AltaSnowbird has offered a shared skiing experience since 2001. AltaSnowbird is consistently recognized in the ski world for numerous “bests,” including the quality of the snow, the variety of terrain, accessibility, value and steeps. AltaSnowbird skiing encompasses 4,700 acres, 1,175 is beginner terrain, 1,755 intermediate and 1,770 advanced. Average seasonal snowfall is 560”. An aerial tram, 18 lifts and a tunnel provide access to world-class skiing just 29 miles from Salt Lake International Airport. The AltaSnowbird community has nine base lodges and 22 restaurants. There are also a number of condominiums and private homes for rent located conveniently on the road between Alta and Snowbird.
Media Contacts: Connie Marshall, Alta Ski Area connie@alta.com, 801-558-0734 and Emily Moench, Snowbird Ski & Summer Resort, emoench@snowbird.com, 801-933-2047.
 
About Aspen/Snowmass
Aspen/Snowmass includes four mountains - Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk - as well as the award-winning Ski & Snowboard Schools of Aspen/Snowmass. The resort boasts more than 5,500 acres of terrain, 40 lifts and over 300 inches of snowfall annually and is home to award-winning terrain parks and world-class events. Aspen/Snowmass is accessible by two of the most convenient airports in the mountains – Aspen/Pitkin County Airport (ASE) (3 miles from Aspen) and Eagle County Airport (EGE) (70 miles from Aspen). For more information please call 800-525-6200, or visit the company’s website at www.aspensnowmass.com.  
Media Contact: Jeff Hanle jhanle@aspensnowmass.com, 970-300-7022
 
About Jackson Hole
Jackson Hole continues to famously deliver legendary powder snow, 4,139 continuous vertical feet, 2500 acres of beginner, intermediate and expert skiing and snowboarding and a genuine “Last of the Old West” atmosphere.  It’s now easier than ever to get to Jackson Hole and ski it with expanded airline service from nine major cities across the US and improved intermediate terrain.  In a move to continue to broaden the appeal of Jackson Hole Mountain Resort, in December 2012 a new, high speed, four passenger detachable chair opened at mid-mountain. Along with the new Casper Lift, the Casper intermediate trail network has received extensive summer grooming, expanding and improving this classic blue terrain, bringing a whole new experience to visitors. www.jacksonhole.com. Media Contact: Anna Cole anna.cole@jacksonhole.com, 307-793-2704

About Mammoth Mountain
Mammoth Mountain Ski Area is the leading four-season mountain resort in California. With 1.3 million annual skier visits, Mammoth Mountain is currently the third most frequented ski resort in the United States. The company owns and operates a variety of resort businesses including recreation, hospitality, real estate development, food and beverage and retail. Specific businesses owned and operated by Mammoth Mountain include Mammoth Mountain Ski Area, June Mountain, Tamarack Lodge and Resort, Mammoth Snowmobile Adventures, Mammoth Mountain Bike Park and the Mammoth Mountain Inn. Mammoth Mountain also operates Juniper Springs Resort, the Village Lodge and Sierra Star Golf Course in Mammoth Lakes, California. For more information on Mammoth Mountain, visit www.MammothMountain.com or call 800.MAMMOTH.
Media Contact: Joani Lynch jlynch@mammoth-mtn.com ,760-934-0645
 
About Squaw Valley/Alpine Meadows
Located side-by-side in Lake Tahoe, Calif., together Squaw Valley and Alpine Meadows offer skiers and riders access to 6,000 skiable acres, 43 lifts and 270+ trails all on one lift ticket or season pass. Host of the 1960 Winter Olympics, Squaw Valley is internationally renowned for legendary terrain that ranges from an expansive mountaintop beginner area to unrivaled expert steeps, trees and bowls spanning six mountain peaks.  Alpine Meadows’ seven powder bowls, summit-to-base groomed slopes, and authentic hospitality are among the many attributes that have made the resort a favorite of the local community and visitors alike. Squaw Valley and Alpine Meadows are proud to announce over $20 million in capital improvements for the 2012-13 winter season including snowmaking upgrades; a new high-speed, six-passenger chairlift and enhanced High Camp beginner experience; a mile-long terrain park at Alpine Meadows and more. For more information, visit www.squaw.com or www.skialpine.com or call 1.800.403.0206. Media Contacts: Amelia Richmond, Squaw Valley arichmond@squaw.com, 530-452-7111, Jenny Kendrick, Alpine Meadows jkendrick@skialpine.com, 530-581-8321
 
About Whistler Blackcomb
Whistler Blackcomb, the official alpine skiing venue for the 2010 Olympic and Paralympic Winter Games, is situated in the Resort Municipality of Whistler located in the Coast Mountains of British Columbia 125 kilometres (78 miles) from Vancouver, British Columbia. North America’s premier four season mountain resort, Whistler and Blackcomb are two side-by-side mountains which combined offer over 200 marked runs, 8,171 acres of terrain, 16 alpine bowls, three glaciers, receives on average over 1,192 centimetres (469 inches) of snow annually, and one of the longest ski seasons in North America. In the summer, Whistler Blackcomb offers a variety of activities, including hiking and biking trails, the Whistler Mountain Bike Park, and sightseeing on the PEAK 2 PEAK Gondola.  Media Contact: Michelle Leroux, mleroux@whistlerblackcomb.com, 604-698-6654
 
About Liftopia
Liftopia operates the largest online and mobile marketplace as well as the largest technology platform serving the ski and mountain activity industry. With deals up to 85% off at approximately 250 alpine resorts across North America, Liftopia allows skiers and boarders to buy date-specific lift tickets and on-mountain activities in advance via Liftopia.com and the Liftopia mobile app. Liftopia provides resorts with software and data analytics through Cloud Store by Liftopia, a SaaS e-commerce engine that allows resorts to leverage Liftopia’s platform tools to manage inventory, pricing and online distribution through their own branded websites and mobile channels. Founded in 2005, Liftopia is headquartered in San Francisco and backed by leading institutional and angel investors. The company is a proud supporter of the U.S. Ski Team and U.S. Snowboarding. Visit the Liftopia blog or follow the company on Facebook and Twitter.  Media contact: Kathie Gonzalez, press@liftopia.com, 720-213-6105
 
About Thredbo
Thredbo is Australia’s Premier Alpine Resort. Located in the heart of the Australian Alps, only kilometres from the peak of Australia’s highest mountain, Thredbo boasts the country’s best snow terrain with Australia’s highest lifted point (2037m), almost double the vertical fall line of any other Australian resort (672m) and the continent’s longest runs.  This, combined with a bustling European-styled village situated right at the base of the mountain with over 30 bars and restaurants and year-round access for back-country enthusiasts, mountain bikers and outdoor adventurers has cemented Thredbo as Australia’s premier alpine destination for over 50 years. To discover more about Australia and Thredbo visit www.thredbo.com.au. Media Contact: Angus Thomson,  angus_thomson@ahl.com.au  + 61 - 41 - 407 – 778
 
About Valle Nevado:
Valle Nevado is South America's foremost ski resort, offering access to the largest amount of terrain and the most modern lift system on the continent. The resort is just 90 minutes from the Santiago International Airport in Chile, located at 10,000 feet high in the spectacular Andes Mountains, the 2nd-highest peaks in the world. An interconnect ticket to neighboring resorts opens a staggering 7,000 total acres of varied terrain, and Valle Nevado offers world-class heliskiing directly from the resort. Valle Nevado guests book half-week, or 7-night stays in private condominiums or all-inclusive and recently renovated hotels that are just steps from ski runs. The Valle Nevado complex offers guests a complete experience, including boutique shops, six restaurants, a full-service spa and fitness center, cinema, library, bars and lounges, a pub with live music, sports entertainment center, and breathtaking views of the magnificent Andes from every direction. The 2014 season runs from June 27 to Sept. 28. For more information, call toll-free from the US: 1-800-669-0554, or visit www.vallenevado.com/en.
Media Contact: Kristina Schreck, kristina@azurepr.com, (+569) 9128-1378.