Suit up for Snow with Ski Utah - November 13, 2013

SALT LAKE CITY, UT – The days are getting shorter and the nights are cooler, which means The Greatest Snow on Earth® is right around the corner. Utah’s resorts are gearing up for the upcoming winter with some of the most exciting local season pass deals and pass collaborations that the state has ever seen. However, with winter’s cold temperatures the need for warm jackets has never been greater for some of Utah’s population.

Ski Utah and the 14 Resorts are collecting clean, gently used coats and jackets as part of the first annual Suit up for Snow project. Coats of all sizes are welcome and will be distributed to The First Chair and The Road Home. The First Chair’s mission is to help children from low-income households access learn-to-ski or snowboard programs. The Road Home operates out of The Salt Lake Community Shelter and provides basic needs such as food, clothing and shelter, while connecting people with resources to help integrate them back into the community.

“Ski Utah and our resort partners are excited to give back to our local community, while continuing to raise awareness among locals and visitors about all of the exciting new pass options,” said Ski Utah President Nathan Rafferty. “Both First Chair and The Road Home are great organizations for Ski Utah to partner with and we look forward to collecting as many coats as possible through the Suit up for Snow project.”

Suit up for Snow will kick-off at the Bees Game on August 31. Donation boxes will be placed at the entry to the stadium, as well as season pass information for the 14 resorts and 5^th and 6^th Grade Passport information for Ski Utah. Anyone that donates a coat at the Bees Game will receive a free pair of Zagg headphones and be entered to win exciting prizes from Ski Utah.

The coat drive will run August 31 through November 1, with drop off locations at participating Resort ticket offices, Ski ‘N See locations, the Rowmark Ski Swap and the Ski Utah Office. For the complete list of drop off locations go to /files/Snow_donation_location.pdf.

With the donation of a gently used coat donors can enter to win fabulous prizes including a Yeti Pass, Rossignol Skis, a Burton Snowboard and assorted merchandise from Smith, Dakine and Hot Chillys. Ski ‘N See will offer a discount on a new jacket purchase if you donate a coat at one of their participating stores. The discount is $10 Off any Jacket $99-198, $20 Off any Jacket $199-$298 and $35 Off any Jacket over $299.

A complete list of drop-off locations for the Suit up for Snow Project can be found at /files/Snow_donation_location.pdf. For a complete list of season pass deals go to /winter/deals/deals/season_passes. For media information or interviews, contact Ski Utah Director of Communications susie@skiutah.com.

About Ski Utah

Ski Utah is the marketing firm owned and operated by the 14 statewide ski resorts that make up the Utah Ski and Snowboard Association. The organization has been creating brand awareness of and demand for the Utah wintersports product since its inception in 1978. Ski Utah’s primary functions are concentrated in marketing, public policy and public relations. Information about Ski Utah and its members can be found at skiutah.com, on Twitter @SkiUtah and on Facebook at www.facebook.com/skiutahyeti. This release and other press information can be found in the online press room at /media/press_room.

About The Road Home

The Road Home operates out of The Salt Lake Community Shelter, the largest homeless shelter in Utah. We begin by providing people with basic needs such as food, clothing and shelter, while immediately working with them to develop a plan for housing. Our programs are designed to connect people with resources and help integrate them back into the community.

About The First Chair

The First Chair’s mission is to help children from low-income households access learn-to-ski or snowboard programs. They facilitate funding for outfitting, transportation and enrollment into learn-to-ski or snowboard programs. Their initiative begins in Utah and the hope is to continue to grow and help on a national level.

Ski’N See Rentals

On-mountain or en route to every major Utah resort; Ski ‘N See is Utah’s Premier Ski and Snowboard Shops, serving Utah skiers since 1987. With 12 locations and delivery in select areas, the Ski ‘N See family of shops is large enough to handle the biggest groups and small enough to care.