Utah Earns Top Spot in 12 of 20 SKI Magazine Reader Survey Categories - November 17, 2013
Utah Earns Top Spot in 12 of 20 SKI Magazine Reader Survey Categories
Park City’s Three Resorts all in the Top 10 Overall for Second Consecutive Year
SALT LAKE CITY, UTAH- Utah ski resorts topped the charts of the 2013 SKI magazine reader survey. For the second consecutive year all three Park City resorts ranked in the top 10 overall, including Deer Valley at number two, Park City Mountain Resort at number five and Canyons Resort at number 10. Joining them in the top 30 list, Snowbird Ski and Summer Resort ranked number 17, Alta Ski Resort ranked number 27, Solitude Resort ranked 28, Snowbasin Resort ranked 29 and Brighton Resort 30.
Utah resorts received the top rating in 12 of the 20 category divisions including Alta for “Snow” and “Weather;” Snowbasin for “Lifts;” Park City Mountain Resort for “Access,” “Off-Hill Activities” and “Terrain Parks;” Deer Valley for “Grooming,” “Service,” “On-mountain Food,” “Lodging,” “Dining” and “Family Programs.”
“Utah’s resorts are committed to enhancing our natural strengths as a destination year after year. These rankings reflect the opinions of ski resort consumers nationwide and the high rankings reinforce that our efforts are improving the Utah ski experience,” said Ski Utah President Nathan Rafferty. “We are thrilled to see Utah’s resorts ranked so highly amongst skiers across the nation.”
Along with incredible representation in the overall rankings, Utah resorts dominated the categories Ski Utah considers its greatest assets – access, snow and weather. With 11 resorts less than an hour from the Salt Lake City International Airport, seven of the top 10 listings for “access” were Utah resorts (#1 Park City, #2 Deer Valley, #5 Canyons, #6 Snowbird, #7 Solitude, #8 Alta, #9 Brighton).
Famous for its trademarked Greatest Snow on Earth® and average annual snowfall of 500 inches, four of the top ten listings for “Snow” were Utah resorts (#1 Alta, #4 Snowbird, #6 Solitude, #7 Brighton).
With world-renowned blue sky days, the top six of ten resorts listed in the “weather” category were Utah resorts (#1 Alta, #2 Solitude, #3 Deer Valley, #4 Snowbird, #6 Brighton, #9 Park City Mountain Resort).
For media information, contact Ski Utah Director of Communications Susie English at 801.433.2016 or by email at email@example.com.
Ski Utah is the marketing firm owned and operated by the 14 statewide ski resorts that make up the Utah Ski and Snowboard Association. The organization has been creating brand awareness of and demand for the Utah wintersports product since its inception in 1978. Ski Utah’s primary functions are concentrated in marketing, public policy and public relations. Information about Ski Utah and its members can be found at skiutah.com, on Twitter @SkiUtah and on Facebook at www.facebook.com/skiutahyeti. This release and other press information can be found in the online press room at /media/press_room.