March 5 2019
PARK CITY, Utah (March 4, 2019) – Deer Valley Resort is announcing $7.6 million in capital improvements for the 2019/2020 winter season. These capital projects are part of an ambitious improvement plan by Alterra Mountain Company totaling more than half a billion dollars through the 2022/2023 season, focused on elevating the guest experience at all 14 destinations.
Deer Valley Resort’s $7.6 million in 2019/2020 capital improvements include:
Alterra Mountain Company also announces its plans to invest $181 million in capital improvements across its 14 North American mountain destinations for the upcoming year. Marquee 2019/2020 projects aimed at enhancing the guest experience include new high-speed lifts at Squaw Valley Alpine Meadows and Winter Park, direct to lift access at Deer Valley Resort, an expansive renovation of the Bobbie Burns lodge at CMH Heli-Skiing & Summer Adventures, and an upgrade of Steamboat’s gondola.
This year’s $181 million plan includes $32.3 million towards improved gondolas and lifts, a $27.1 million investment in innovation to offer customer-friendly technology, $8.3 million towards state-of-the-art snowmaking, $6.2 million dedicated to expanded dining experiences, $6.3 million in summer activity investments, and nearly $10 million in planning efforts to unlock future potential terrain and lift expansions, base area developments, new dining facilities, and four-season activity offerings.
“Alterra Mountain Company’s unique year-round mountain destinations offer skiers, riders and summer visitors of all ages from all over the world special, memorable experiences, and each aspect of our business plays a part in bringing the guest back year after year and inspiring a lifelong love of the mountains,” said Rusty Gregory, Chief Executive Officer, Alterra Mountain Company. “We are committed to investing in everything from lifts to snowmaking to creative dining experiences, and technology that weaves it all together for a seamless visit.”
Deer Valley’s Season Passes and Local’s Only® Passes, as well as, Alterra Mountain Company’s multi-destination pass product, the Ikon Pass, will go on sale on Tuesday, March 5, 2019 for the 2019/2020 winter season.
For more information about Deer Valley Resort, please visit deervalley.com or contact the resort’s Senior Communications Manager, Emily Summers, at 435-645-6522. For more information about Alterra Mountain Company or the Ikon Pass, please contact Alterra Mountain Company’s Director of Public Relations, Kristin Rust at 303-801-7271.
(This information will not be shared)