Deer Valley Resort Announces $7.6 Million In Capital Improvements For The 2019/2020 Winter Season

March 5 2019

PARK CITY, Utah (March 4, 2019) – Deer Valley Resort is announcing $7.6 million in capital improvements for the 2019/2020 winter season. These capital projects are part of an ambitious improvement plan by Alterra Mountain Company totaling more than half a billion dollars through the 2022/2023 season, focused on elevating the guest experience at all 14 destinations.

Deer Valley Resort’s $7.6 million in 2019/2020 capital improvements include:

  • Deer Valley will add RFID technology with new gantry gates and scanning for electronic ticketing around the resort over the summer and fall period in 2019. New ticketing media, with built-in chip technology, will enable the resort to use the best available technology to increase and upgrade the guest experience throughout the resort, including direct-to-lift access
  • New digital signage at the resort’s base lodges will enhance the guest experience by having real-time information available on ticketing availability and pricing, lift operations, grooming conditions, and other mountain and lodge related information 
  • Snowmaking system enhancements including purchasing additional low-energy guns, five new fan guns, upgrading control systems and replacing several thousand feet of snowmaking pipes
  • New guest transportation fleet improvements, including shuttle buses and Cadillac vehicles
  • Purchasing four new Prinoth snowcats to add to the snow grooming fleet
  • Replacing the ski rental and bike rental shop inventory with the newest Rossignol equipment
  • Facility and equipment upgrades to resort day lodges, facility, recycling center and IT

Alterra Mountain Company also announces its plans to invest $181 million in capital improvements across its 14 North American mountain destinations for the upcoming year. Marquee 2019/2020 projects aimed at enhancing the guest experience include new high-speed lifts at Squaw Valley Alpine Meadows and Winter Park, direct to lift access at Deer Valley Resort, an expansive renovation of the Bobbie Burns lodge at CMH Heli-Skiing & Summer Adventures, and an upgrade of Steamboat’s gondola.

This year’s $181 million plan includes $32.3 million towards improved gondolas and lifts, a $27.1 million investment in innovation to offer customer-friendly technology, $8.3 million towards state-of-the-art snowmaking, $6.2 million dedicated to expanded dining experiences, $6.3 million in summer activity investments, and nearly $10 million in planning efforts to unlock future potential terrain and lift expansions, base area developments, new dining facilities, and four-season activity offerings.

“Alterra Mountain Company’s unique year-round mountain destinations offer skiers, riders and summer visitors of all ages from all over the world special, memorable experiences, and each aspect of our business plays a part in bringing the guest back year after year and inspiring a lifelong love of the mountains,” said Rusty Gregory, Chief Executive Officer, Alterra Mountain Company. “We are committed to investing in everything from lifts to snowmaking to creative dining experiences, and technology that weaves it all together for a seamless visit.”

Deer Valley’s Season Passes and Local’s Only® Passes, as well as, Alterra Mountain Company’s multi-destination pass product, the Ikon Pass, will go on sale on Tuesday, March 5, 2019 for the 2019/2020 winter season.

For more information about Deer Valley Resort, please visit deervalley.com or contact the resort’s Senior Communications Manager, Emily Summers, at 435-645-6522. For more information about Alterra Mountain Company or the Ikon Pass, please contact Alterra Mountain Company’s Director of Public Relations, Kristin Rust at 303-801-7271.

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