HYATT ESCALA LODGE WILL REBRAND TO HYATT CENTRIC PARK CITY

February 3 2016

Park City, UT – Formerly known as Hyatt Escala Lodge today the hotel announced its transition to Hyatt’s newest brand, Hyatt Centric.  Hyatt Centric Park City joins the growing number of Hyatt Centric hotels, including two new US hotels in Long Beach, CA and Woodlands, TX that are expected to move under the Hyatt Centric brand, and two hotels in development in Montevideo, Uruguay and Tokyo, Japan. 

“The new and upcoming Hyatt Centric properties signal momentum for the brand’s global expansion plans and our foray into the increasingly popular upper upscale lifestyle segment, setting the stage for additional hotels in prime destinations by the end of this year,” said Steve Haggerty, executive vice president, global head of capital strategy, franchising and select service, Hyatt Hotels & Resorts.”

“The Hyatt Centric brand is created for millennial-minded travelers who are looking for authentic local experiences in the center of the destination.  Every aspect of Hyatt Centric Park City, from quality accommodations to helpful in-the-know staff, delivers on the brand’s commitment to ensure our guests have everything they need and inspire them to explore the best that the area has to offer,” said Geoff Gray, general manager, Hyatt Centric Park City.

Hyatt Centric Park City joins the two hotels that opened in 2015, Hyatt Centric The Loop Chicago and Hyatt Centric South Beach Miami.  

The vision for Hyatt Centric hotels is to collaborate with regional food and beverage purveyors to provide guests and locals with cuisine crafted by in-demand chefs. Additionally, the brand will introduce high-quality amenities such as salon-quality hair dryers, soft hooded bathrobes, and renowned bath products. 

About Hyatt Centric  Park City
Hyatt Centric Park City (parkcity.centric.hyatt.com
) is a AAA Four Diamond resort in Park City located slope side in the Canyons Village area of Park City Mountain Resort.  The property is 30 minutes from Salt Lake City International Airport, with Park City the only ski town in North America serviced by an international airport. The all-season resort features a Grand European lodge design aesthetic and offers 150 luxurious guest room accommodations ranging from traditional guest rooms to residential-style suites with one to four bedrooms. Hyatt Centric Park City  offers a true ski-in/ski-out experience with Park City’s Sunrise Chairlift immediately adjacent to the property’s ski valet and lounge. Condominium units at the property are available for purchase, with 23 open floor plans ranging from 680 square feet to 2,820 square feet. Each residential-style suite features nine-foot vaulted beam ceilings; fireplaces; natural stone and hand-carved maple flooring; private mountain or valley-view balconies or patios; large gourmet kitchens with granite slab counter tops and stainless steel appliances; in-suite washer and dryers; and jetted whirlpool tubs. The property’s recently expanded and refreshed meeting space accommodates all manner of groups, from board meetings for 10 to elegant receptions for 250. Call 435.658.1200 for more information on purchasing a residence. For leisure and group bookings see www.Parkcity.centric.hyatt.com or call 435.940.1234.

The Hyatt Centric Experience

Hyatt Centric hotels are full-service lifestyle hotels created for millennial-minded guests who view their hotel as more than a place to stay. Each hotel has its own personality and offers guests a story to tell, through its eclectic and fun touches and signature Hyatt Centric elements, including spaces like The Corner, where guests can work, socialize and peruse a curated collection of local books and magazines, and a bar and restaurant area that help foster great conversations and deliver thoughtful, locally inspired food and signature cocktails. Hyatt Centric hotels are centrally located so that both leisure and business travelers can easily explore the destination and get a feel for the local flavor. The Hyatt Centric brand is designed with the concept that “sometimes less is really more.” All the must-haves that guests expect from a full-service hotel are there but in the most intuitive and simple way (e.g., express dispatch service allowing guests to enjoy gourmet food in their room). While guests can enjoy the in-room technologies designed to connect seamlessly with their devices and media, a staff of knowledgeable associates is on hand to aid guests in their discovery of their surroundings. For more information on Hyatt Centric hotels, visit www.hyattcentric.com.

 

Forward-Looking Statements

Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” “likely,” “will,” “would” and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, among others, the rate and pace of economic recovery following economic downturns; levels of spending in business and leisure segments as well as consumer confidence; declines in occupancy and average daily rate; if our third-party owners, franchisees or development partners are unable to access the capital necessary to fund current operations or implement our plans for growth; changes in the competitive environment in our industry and the markets where we operate; our ability to access the capital markets; and other risks discussed in the Company's filings with the U.S. Securities and Exchange Commission, including our Annual Report on Form 10-K, which filings are available from the SEC. We caution you not to place undue reliance on any forward-looking statements, which are made as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable laws. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.

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