Denver, CO (June 4, 2020) — On April 17, Ikon Pass introduced Adventure Assurance, the industry’s first free program designed to alleviate uncertainty and provide flexibility to 20/21 pass holders. Today, Ikon Pass announces expanded Adventure Assurance benefits and more options to offer pass holders peace of mind for winter 20/21.
Whether pass holders ski a little, ride a lot, or choose to not use their pass throughout winter 20/21, Adventure Assurance has skiers and riders covered. Ikon Pass holders may elect to defer the purchase price paid for their unused 20/21 Ikon Pass to the 21/22 winter season. Or, if passes are used and there is an eligible COVID-19-related closure at any North American Ikon Pass destination, Ikon Pass holders will receive a credit toward a 21/22 Ikon Pass based on the percentage of days closed, more details below. Expanded Adventure Assurance coverage is free and included with every previously purchased 20/21 Ikon Pass and new 20/21 Ikon Pass purchases.
In addition to Adventure Assurance, Ikon Pass also offers double 20/21 renewal discounts to provide some value back to skiers and riders for the shortened 19/20 winter season, now available through Tuesday, June 16, 2020.
NEW: Expanded Adventure Assurance
Zero-Day Credit with More Time to Defer - For any reason, if a pass holder does not use their 20/21 Ikon Pass, they will have the option to defer the purchase price paid for the 20/21 Ikon Pass toward the purchase of a 21/22 Ikon Pass using the new Zero-Day Credit - no questions asked. 20/21 Ikon Pass holders can now make this decision between September 10, 2020 and April 11, 2021 (previously September 10 - December 10, 2020).
PRODUCTS INCLUDED: 20/21 Ikon Pass, Ikon Base Pass, Ikon Base Plus Pass, Ikon Session Pass 4-Day
Added Assurance Due to Possible COVID-19 Closures - If an Ikon Pass holder’s selected Ikon Pass destination closes due to an eligible COVID-19 event between December 10, 2020 and April 11, 2021, the Ikon Pass holder will receive a proportional credit towards any 21/22 Ikon Pass.
Starting September 10, 2020, Ikon Pass holders will be able to select from two options:
The All Destinations election has been automatically selected for you. If you choose to change your election, you will have the option to do it online between September 10, 2020 and October 1, 2020 in My Account.
If any eligible North American Ikon Pass destination closes due to COVID-19 for one, several or all days between December 10, 2020 and April 11, 2021, pass holders will receive a proportional credit based on the percentage of those days closed during that time period. A credit will be applied automatically to the pass holder's account for use towards any 21/22 Ikon Pass.
PRODUCTS INCLUDED: 20/21 Ikon Pass, Ikon Base Pass, Ikon Base Plus Pass
ONE ELIGIBLE DESTINATION
If the pass holder’s selected North American destination is closed at least seven consecutive days or 21 total days between December 10, 2020 and April 11, 2021 due to COVID-19, the pass holder will receive a proportional credit based on the percentage of those days closed during that time period. A credit will automatically be applied to the pass holder’s account for use toward any 21/22 Ikon Pass.
PRODUCTS INCLUDED: 20/21 Ikon Pass, Ikon Base Pass, Ikon Base Plus Pass
Adventure Assurance for the Ikon Session Pass 4-Day
For any reason, no questions asked, between September 10, 2020 and April 11, 2021, 20/21 Ikon Session Pass 4-Day pass holders have the option to defer 100% of the purchase price of their unused pass toward any 21/22 Ikon Pass product, regardless of COVID-19 closure.
PRODUCTS INCLUDED: 20/21 Ikon Session Pass 4-Day
Other recent benefits made available to 20/21 Ikon Pass holders as a show of community gratitude include:
“We understand that there is still pass holder uncertainty around winter 20/21, and we aim to offer Ikon Pass holders peace of mind and more time to make the best decisions,” said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company. “Pass holders can ski a little, ride a lot, or defer the purchase price of their unused 20/21 Ikon Pass, we’ve got them covered. We look forward to next winter, sweet days await us.”
The Ikon Pass unlocks adventure with access to 43 iconic winter destinations across the Americas, Europe, Japan, Australia and New Zealand and is a collaboration of industry leaders - Alterra Mountain Company, Aspen Skiing Company, Boyne Resorts, POWDR, Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, SkiBig3, Revelstoke Mountain Resort, Taos Ski Valley, Windham Mountain, Thredbo, Mt Buller, Niseko United, Valle Nevado, and NZ Ski. Each demonstrates integrity, character and independence that is reflected in their mountains and guests.
Click below for all Ikon Pass product details - pricing, access, and benefits.
For more information please visit www.ikonpass.com.
About Ikon Pass: The Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and the people who live and play among them across the Americas, Europe, Australia, New Zealand, and Japan. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin Ski Area, and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Sugarbush Resort, and Killington in Vermont; Windham Mountain in New York; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, and Snowbird in Utah; Zermatt in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessed hiking operation. For more information, please visit www.ikonpass.com.
About Alterra Mountain Company: Alterra Mountain Company is a family of 15 iconic year-round mountain destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the globe’s newest season pass that invites skiers and riders to seek the unique of each mountain. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail and service businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit www.alterramtnco.com.