Jafflz™ Moves to New Heights at 2 Park City Mountain Locations

December 16 2015

PARK CITY, UT - Jafflz™, a convenient gourmet food concept based on the classic South African toasted “jaffle” pocket sandwich, has expanded into the wholesale market and is excited to announce Park City Mountain, the largest ski resort in the United States, as its first wholesale partner commencing the 2015/16 ski season.

CEO and founder, Meryl van de Merwe, born and raised in South Africa, travelled the world as a private chef, eventually residing full-time in Park City, Utah. Having worked as a private chef for Kevin Plank, CEO and founder of Under Armour, and his family in Park City, Chef Meryl introduced Kevin and his family to jaffles. Recognizing the scalable opportunity to bring nutritious, wholesome and convenient cuisine to today’s discerning consumers, Plank Industries became a partner in Jafflz™. Jafflz™ recent USDA and FDA approvals were timed to coincide with the opening of two on- mountain dining locations where Jafflz™ will be offered: The Shack, at the Three Kings lift, and The Red Pine Outpost, adjacent to the newly renovated Red Pine Lodge. 

Perfect for breakfast, lunch, après ski, dinner and dessert, Jafflz™ are ideal grab-and-go options to quickly get back on the mountain. These retro toasted pocket sandwiches are stuffed with globally inspired sweet or savory fillings and toasted in “Jaffle irons” (a type of closed round metal skillet) over a grill. The resulting sandwich, is a sealed pocket with a deliciously melted and cooked center. Made with all natural ingredients, without hormones or antibiotics: The menu includes the Ba-bootie Jaffle™ (signature South African lamb curry); classic favorites such as BBQ Joe Jaffle™ (beef sloppy joe); Lil’ Mac Jaffle ™ (mac and cheese); Goa Jaffle™ (Vegan Indian Curry) and sweets, including Sky High Apple Pie Jaffle™ and our S’mores Jaffle™.  With gluten free, vegan and kid friendly options also available, Jafflz™ mission is to provide delicious, nutritious, locally sourced and globally inspired food in a quick and approachable way.

Park City Mountain is a world class resort that attracts guests from the world over, and is an ideal showcase for Jafflz™ authentic global roots. "Given the guests attracted to Park City Mountain, we couldn't ask for a better venue to roll out our wholesale concept" says Chef Meryl.

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