August 20 2020
Eden, UT (August 20, 2020) — In a historic announcement today, Nordic Valley Ski Resort unveiled a major capital improvement project that will bring the Ogden area resort its first high-speed chairlift and the largest expansion project in resort history - and both are slated to open during the upcoming winter.
Earlier this summer, Nordic Valley began construction on the resort’s first high-speed detachable chairlift, a six-person lift. According to resort officials, the new lift construction project - together with Power Pass resort Arizona Snowbowl’s high-speed chairlift gondola combination lift - makes up one of the largest lift installation projects in North America in advance of the 2020/2021 winter season.
The new chairlift will be the resort’s first new lift in over 20 years and Nordic Valley will be just one of three Utah resorts to offer a lift of this type. Manufactured by Leitner Poma, it will be 4,213 feet in length with a vertical of 1,400 feet. The high-speed lift will be located on a brand new area - 300 skiable acres that’s been owned by Nordic Valley but never developed.
“The pioneers who started Nordic Valley dreamed of sharing this amazing terrain,” said Brandon Fessler, Nordic Valley general manager. “Our team has worked hard to realize that dream, and we cannot wait to share it with our guests, our friends and our neighbors this winter.”
Fessler expects around 50 of the 300 acres in the expansion area to be skiable for this winter. Trail counts and types will be announced at a later date.
“Right now, our focus is on the installation of the lift and Phase 1 of trail development,” Fessler said. “This expansion will eventually more than triple our skiable acres. Today we’re creating trails to service and support the new lift.”
Nordic Valley also launched their 2020/2021 winter season passes today. Nordic Valley is one of eight Power Pass resorts (including Brian Head, who joined the Power Pass family earlier this year). The Power Pass - Nordic Valley’s headlining season pass - offers winter access to all eight mountains spanning more than 4,000 acres in Utah, Arizona, Colorado and New Mexico, plus year-round, lift-served mountain biking at Spider Mountain in Texas. Nordic Valley will offer additional pass options, including the new “My Weekday” pass that provides access to Nordic Valley for the 2020/20201 season for as low as $75 at the time of launch. The resort also announced - for the first time ever - pass purchases will be available on a no-interest payment plan.
For more information, visit nordicvalley.ski.
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Stacey Glaser, Senior Marketing Director | 505-414-1550 | firstname.lastname@example.org
Brandon Fessler, General Manager | 385-298-1002 | email@example.com
About Nordic Valley: Nordic Valley Ski Resort, located in Eden, UT and only 25 minutes from downtown Ogden, was first established in 1968. Nordic Valley offers beginner, intermediate, and advanced terrain for skiing and snowboarding with 200 skiable acres, 31 trails, five lifts, a terrain park, and snowmaking which covers 50 percent of terrain. The Utah ski area receives an average of 300 inches of snow annually and has a 1,700 foot vertical. It also features a day lodge, rental shop and ski & snowboard school.
About The Power Pass: The 2020/2021 Power Pass is the most powerful pass in the Southwest. The Power Pass offers unrestricted winter access to more than 4,000 acres in Colorado, Arizona, Utah and New Mexico, plus access to the country’s only year-round, lift-served mountain bike park located in Texas. Since 2015, the collective has grown to include Purgatory Resort (CO), Arizona Snowbowl (AZ), Brian Head Resort (UT), Hesperus Ski Area (CO), Pajarito Mountain (NM), Sipapu Ski and Summer Resort (NM), Nordic Valley Ski Resort (UT) and Spider Mountain Bike Park (TX).
About Mountain Capital Partners: Headquartered in Durango, Colo., Mountain Capital Partners (MCP) owns and manages the largest collective of ski resorts in the Southwest. The portfolio includes Nordic Valley Ski Resort, Brian Head Resort, Purgatory Resort, Arizona Snowbowl, Sipapu Ski & Summer Resort, Pajarito Mountain, Hesperus Ski Area, and Colorado’s largest snowcat skiing operation, Purgatory Snowcat Adventures. In 2019, MCP added Spider Mountain Bike Park in Texas, the only year-round, lift-served mountain bike park in North America. In total, the resorts feature more than 4,400 acres of terrain, 376 trails, 47 lifts, 23 terrain parks and over 35,000 acres of backcountry snowcat skiing.
Operating year-round, MCP’s resorts offer a variety of summer activities with lift-served mountain biking, scenic chairlift rides and hiking, plus family-friendly activities include an alpine slide, Inferno mountain coaster and more. James Coleman is the managing partner of MCP, which has invested more than $65 million at its seven resorts since 2014, including new chairlifts, trails, snowmaking and other capital improvements.
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