December 23 2020
Eden, UT (December 23, 2020) — Powder Mountain, in partnership with Uinta Brewing Company, has teamed up with two other Utah ski resorts to launch a new seasonal beer variety pack which aims to raise funds for Protect Our Winters (POW). The POW Pack celebrates Utah’s world-class resorts while solidifying their dedication and advocacy for systemic solutions to climate change. Hitting stores and resort restaurants this week, Uinta Brewing will donate a portion of proceeds to support POW’s mission.
For the past 6 years, Powder Mountain has supported POW’s message and efforts to protect the places most vulnerable to climate change. “We want future generations to enjoy the same powder we get to enjoy” said Mark Schroetel, Powder Mountain’s General Manager. “Protect Our Winters lobbies and represents ski resorts like ours, to make sure we can keep recreating on snow. This partnership with Uinta Brewery is another way for us to keep reinforcing POW’s message and help them fundraise” added Schroetel.
Uinta Brewery’s Director of Marketing, Jeremy Worrell explains, “We launched a small partnership with POW last winter through our Yard Sale Winter Lager draft program which gained a lot of traction, naturally we looked to build on that. As individuals and as a company, Uinta is passionate about environmental responsibility and about outdoor recreation. The snow that we shred this winter later becomes an integral component of our beer and POW is a leader in working to protect this crucial resource”.
Each POW Pack contains four 12-ounce bottles of Powder Mountain Pils, Brighton IPA and Deer Valley Black Bier. The bottles feature original artwork showcasing iconic imagery of each resort, which was produced by local Uinta Brewing collaborators, Long Weekend Studios.
The POW Pack will be available throughout the winter season (December 2020 – February 2021) across the Utah market in both grocery, convenience stores, and on-mountain. It will also be sold at the Uinta Brewing General Store in Salt Lake City.
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About Powder Mountain: Powder Mountain Resort is a one-of-a-kind year-round resort hanging its hat on skier experience, adventure and an unprecedented mountain modern village development. Known locally as Pow Mow, the resort boasts the most skiable acreage in North America with 8,464 acres. Preserving the Pow Mow experience and keeping the mountain uncrowded is made possible by capping day passes at 1,500 daily and season passes at 3,000 yearly, which allows for an average of three acres per skier. Powder Mountain is known for its unconventional way of accessing all its terrain; from lift to bus to snow cat, fresh snow always awaits.
About Uinta Brewing Company: Uinta Brewing Company began its journey in 1993 in Salt Lake City, UT. Named after the only major east-west running mountain range located in the continental U.S., Uinta has earned a reputation for crafting exceptionally approachable, award-winning beers in a wide variety of styles and flavors. Throughout the brewery’s history, Uinta has been a leader in the use of renewable energy, becoming the first Utah company to rely solely on wind power as early as 2001. Today, Uinta is a top U.S. craft brewery, with distribution in 26 states. For more information, visit uintabrewing.com.
About Protect Our Winters: Protect Our Winters is a 501(c)(3) nonprofit. Founded by professional snowboarder Jeremy Jones in 2007, POW turns passionate outdoor people into effective climate advocates. POW leads a community of athletes, thought pioneers and forward-thinking business leaders to affect systemic solutions to climate change.
For additional information, media and/or questions contact:
Jean-Pierre (JP) Goulet – email@example.com
Marketing and Communications Manager, Powder Mountain Resort
(This information will not be shared)