Snowbird Launches Revolutionary New Superior Pass for the 2020–21 Ski Season

March 5 2020

Snowbird, UT (March 5, 2020) — Snowbird announced today that 2020-21 season passes will go on sale March 20, including the new Superior Pass which offers unlimited ski days at Snowbird in addition to access to 36 other ski resorts on the Ikon Base Pass, and one day at Woodward Park City.

The Superior Pass will include myriad never-before-seen benefits.  Locally, the Superior Pass will allow Snowbird skiers to spread their wings over 6,490 acres of skiing in Utah alone, including Deer Valley, Solitude and Brighton. The Superior Pass also provides unlimited access with no blackout dates for the upcoming 2020-21 season at Snowbird. Other Snowbird benefits with the Superior Pass include, a one-day guided-mountain experience at Snowbird, one free night at The Cliff Lodge, summer perks such as unlimited summer mountain bike pass benefits, All-Day-Activity-Passes, on top of a 2020-21 Ikon Base Pass. Furthering the benefits of the Superior Pass to Utahns, in commemoration of the grand opening of Utah’s newest year-round action sports resort, Snowbird Superior passholders will also receive one day of admission to Woodward Park City.

All Snowbird seasons pass products for the upcoming winter season will continue to provide free service on UTA ski bus routes. Snowbird encourages all passholders to take advantage of UTA ski bus routes, or use the Snowbird R.I.D.E. app to facilitate carpooling to the resort.

“We have created greater value for Snowbird season passholders with the Superior Pass,” said Dave Fields, Snowbird President and General Manager. “A season pass with this much bang for your buck has never been sold at Snowbird. It’s a win-win situation for our guests in terms of both price and benefits.”

Other 2020-21 Snowbird season pass products will include the Summit Pass, Ten-2-Share, and new Alta-Bird Pass. Current Snowbird passholders can take advantage of special, early-season, renewal rates on select Snowbird season passes by purchasing before June 1, 2020. New passholders who purchase a 2020-21 Superior or Summit Pass this spring will also receive unlimited ski benefits for the remainder of the 2019-20 ski season at Snowbird.

For more information about all Snowbird season passes, please visit snowbird.com.

Located six miles up Little Cottonwood Canyon, and just 30 minutes from downtown Salt Lake City, Snowbird is the closest alpine resort to an international airport in North America. For media information, please contact Snowbird Communications Manager Brian Brown at 801.891.3496 or bbrown@snowbird.com