January 27 2015
SALT LAKE CITY, UTAH – Even though the winter season is said to be half way through, do not think that winter fun is even close to done. Some of Utah’s snowiest months are still ahead of us. So don’t let your fifth and sixth graders get stuck inside for they could be exploring all 15 Utah resorts for free with the Ski Utah Passport.
Using the Passport, fifth graders can ski or ride three times (45 total days) at each of Utah’s 15 ski resorts and sixth graders can enjoy one day (15 total days) at each resort. Till January 31, Passports can be acquired for a $35 processing fee which includes shipping, handling and 500 inches of The Greatest Snow on Earth®. After January 31, the processing fee increases to $45.
“Participating in skiing and snowboarding keeps students active and happy during the cold winter months,” exclaimed Ski Utah Vice-president of Marketing Raelene Davis. “The Passport is the most affordable way for students to get introduced to this incredible lifetime sport.”
Parents looking for a cost-effective way to ski with their fifth and sixth grade students should take advantage of the Ski Utah Yeti Pass, good for one day of skiing at every Utah resort for $649 ($43 per day).
A very limited number of Yeti passes are available. Apply at http://www.skiutah.com/winter/deals/deals/yeti_pass
Each year 8,000 Utah students participate in the Ski Utah Passport program thanks to support from Utah’s 15 ski resorts, Delta Air Lines, Parents Empowered, Utah Olympic Park, KSL-TV, KSL News Radio, Richard E. & Nancy P. Marriott Foundation, Marriott Daughters Foundation, Zions Bank, Utah PTA, AJ Motion Sports, University of Utah Health Care, Smith Optics, Young Chevrolet, Reagan Outdoor, Rossignol, Powderade, Eider and Hot Chillys.
For media information, contact Ski Utah Director of Communications Paul Marshall at 801.433.2016 or by email at firstname.lastname@example.org.
Ski Utah is the marketing firm owned and operated by the 15 statewide ski resorts that make up the Utah Ski and Snowboard Association. The organization has been creating brand awareness of and demand for the Utah wintersports product since its inception in 1978. Ski Utah’s primary functions are concentrated in marketing, public policy and public relations. Information about Ski Utah and its members can be found at skiutah.com, on Twitter and Instagram @SkiUtah and on Facebook at www.facebook.com/skiutahyeti. This release and other press information can be found in the online press room at http://www.skiutah.com/News/.
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