Ski Utah Press Release

Public Relations Director alison@skiutah.com

Ski Utah Improves App to Increase Ridership of the UTA Ski Bus

Full UTA Ski Bus Service Launches Statewide Saturday, December 16

SALT LAKE CITY, UT (December 14, 2017) – This Saturday, December 16, Utah Transit Authority will have all ski bus routes across the state in operation. This covers Provo to Ogden and includes the brand new fleet of buses servicing Snowbasin and Powder Mountain. To help make the process of riding the bus to the resorts easier this season, Ski Utah is proud to announce an improvement to the Ski Utah App, with the ‘Ride The Bus’ tab. This allows any user to use their location to find the fastest public transit route to any Utah resort. Click here, for a complete guide on riding the bus and/or more information about the experience. 

“Ski Utah is thrilled to have updated our mobile app to include UTA's Ski Bus services in hopes to assist both locals and visiting skiers/riders in getting to and from the resort," says CEO/President of Ski Utah Nathan Rafferty. “This addition only helps strengthen the great partnership Ski Utah and the Resorts have with UTA. We look forward to seeing continued growth in ridership during the 2017-18 season.”

Also, new this year, bus riders can purchase ski bus fare using the free UTA GoRide appPlease note that you’ll need to purchase two tickets to make a round trip on the ski bus. You can purchase tickets in advance and buy tickets for multiple riders. Activate the ticket when you’re ready to ride and show the activation screen to your bus driver as proof of fare. More information can be found here.

Ski Bus Photo Assetshttps://skiutah.imagerelay.com/ml/skibus  (Credit: Ski Utah)

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About Ski Utah

Ski Utah is a membership association representing Utah’s $1.4 billion-dollar wintersports industry, including 14 alpine ski resorts and a membership of over 250 industry partners. The organization has been creating brand awareness of and demand for the Utah wintersports product since its inception in 1978. Ski Utah’s primary functions are concentrated in marketing, public policy and public relations. Information about Ski Utah and its members can be found at skiutah.com, on Instagram and Twitter @SkiUtah and on Facebook at www.facebook.com/skiutahyeti