Causal IQ

You never know where someone will be on their customer journey when they encounter your brand. We’re on a quest to find the right audience for you.

Causal IQ is a programmatic solutions provider powered by data science. We combine the power of programmatic technology with the intelligence of experienced travel marketing experts to give your brand an edge over the competition. We offer travel brands the ability to learn from interactions with individuals across channels, promoting brand loyalty. Our intent-based targeting approach identifies new travelers from the first point of interaction, through to booking. With programmatic advertising, ads are placed on websites, apps, TV’s and within other digital platforms through real-time bidding. This means that advertisers are only charged when their ad is served to a consumer who meets the specific targeting criteria that they have set. To take it one step further, Causal IQ creates a custom model for each advertiser we work with. We seek to identify not only in-market travelers, but those most relevant for your brand. Programmatic advertising is revolutionizing the travel industry by providing a cost-effective and efficient way for travel advertisers to reach their target consumers.