‘Skiing and snowboarding?’ There's got to be a better word.
February 4, 2008
SALT LAKE CITY, Utah – Is there one word out there that describes both skiing and snowboarding? Because, we’ll be honest with you, the industry is lazy and they’re looking for an alternative to the three-word, 21-letter standard.
In an effort to coin this new term, Ski Utah and Winter at Westminster have teamed with The Addictionary (www.addictionary.org), an online dictionary of made up werds, for the 2008 Ski/Snowboard Lingo Contest.
There are two goals and two chances to win. The goals? To add to the general glossary of skier and snowboarder lingo and name the best new werd for 2008; and to come up with that one werd – the mighty catch-all, the great equalizer, the big peacemaker – that describes both skiing and snowboarding in one fell swoop. There will be one winner in each category.
The Ski/Snowboard Lingo contest runs from February 4 – March 4, 2008. The winners will be chosen by a panel of celebrity judges.
What: The Ski/Snowboard Lingo Contest
When: February 4 – March 4, 2008
Prize for the best new werd for “skiing and snowboarding”
A Spring Ski Trip to Utah for two in April '08 sponsored by Ski Utah and participating Utah resorts
Prize for the best new general ski/snowboard werd:
Two day passes at The Canyons Resort in Park City, Utah and 10 T-shirts featuring their winning word
Celebrity Judges: Annie Fast, Executive Editor, Transworld Snowboarding magazine
Derek Taylor, Editor of Powder magazine
Nathan Rafferty, Ski Utah President
Kendall Card, “powstash”
Kristin Ulmer, professional skier
Julian Carr, professional skier
“For years people have had to classify ‘skiing and snowboarding’ as two separate words,” said Nathan Rafferty, Ski Utah president, “We hope this contest might help us find one single word which describes both of these great downhill snow sliding sports.”
For more information or to enter the contest, visit http://addictionary.org/Browse/ContestWords/19.
The Addictionary was created by a bunch of skiers and snowboarders in Park City, Utah, who aren’t as much into slang as they are genuine wordplay – not words, but werds. They built The Addictionary on a whim and continue their labor of love, providing lifestyle and niche versions to those who have their own lingo and want to share it: moms (http://moms.addictionary.org), pet owners (http://pet.addictionary.org), gamers (http://gamer.addictionary.org), politics (http://political.addictionary.org) and more. What’s your werd?
Ski Utah is the marketing firm owned and operated by the 13 statewide ski resorts that make up the Utah Ski and Snowboard Association. The organization has been creating brand awareness of and demand for the Utah wintersports product since its inception in 1978.
Winter at Westminster
There is no other college semester-away program in the world like Winter at Westminster—a winter program with the perfect balance between the rigors of college and the passion for skiing and snowboarding. College students from all over the country enroll at Westminster College in Salt Lake City, Utah as full-time visiting students. They earn 12–16 transferable credits while riding 70+ days at seven world-class resorts located within 30 minutes of campus. Winter at Westminster allows students to arrange the ultimate class schedule, balancing mid-week skiing and snowboarding with earning transferable credits that will keep them on track for graduation from their home colleges or universities. For more information, visit www.winteratwestminster.com.
Jessica Kunzer (firstname.lastname@example.org)