Alta Ski Area to Offer a Late Afternoon Pass
November 9, 2011
Alta, UT—November 8, 2011— Alta Ski Area is offering a new pass that will allow skiers to ski all-mountain from 2:30- 4:30 PM. The pass is $30; $25 if skiers are reloading theirAlta Card.
The pass was created as a response to Alta’s successful “Ski Free After 3” program, now entering its twelfth season. Skiers who are either trying to enter the sport, or who have not skied for some time and want to test their rusty skills have made Ski Free After 3 work for them, and that has worked for Alta. The National Ski Area Association (NSAA) speaks to a strong trail & retention model to grow the number of skiers in the United States. Alta has embraced this model relative to Ski Free After 3 to freshen its skier base. Once skiers feel comfortable on the easier runs off Sunnyside lift, which is the lift for Ski Free After 3, they now have an option to move to more challenging terrain and to become real Alta skiers.