Brian Head Resort PR Program Honored at Utah Tourism Conference

BRIAN HEAD, Utah (June 1, 2011) – Brian Head Resort and its public relations firm, Brice & Associates, this month were honored by the Utah Office of Tourism Utah Office of Tourism and the Utah Tourism Coalition which presented the resort with their award for “Best Public Relations Campaign in Organizations with Annual Advertising Budgets Under $250,000” at the Annual Utah Tourism Conference held in Park City. (http://www.travel.utah.gov/documents/2011TourismAdvertisingandMarketingContestWinners.pdf)
 
This season Brian Head Resort increased awareness for the resort and region by being very proactive with marketing and public relations in southern California, Las Vegas and beyond. This resulted in Brian Head Resort being featured in editorial coverage in the Los Angeles Times, The San Diego Union-Tribune, Los Angeles Newspaper Group and many other media outlets. In Las Vegas, Brian Head Resort greatly increased its exposure on TV news, with nearly 60 editorial mentions, a huge increase over previous seasons.
 
Brian Head’s public relations efforts also included creating a marketing partnership with SkyWest airlines to promote their new flight from Los Angeles to St. George and created a successful promotion with the Ventura County Star newspaper, its websites and social media as well as Southern California radio stations.
 
“The partnership between Brian Head Resort and Brice & Associates was instrumental in articulating and disseminating our story because Brice & Associates is an organization that not only has the expertise to do the work but has the passion and dedication to ensure the work is done right,” explained Brian Head’s Sales, Marketing and PR Manager, Jon Christoffersen.”
 
“It’s very motivating to be honored by our peers in the world of snowsports marketing.”
 
Brian Head Resort’s marketing efforts have now shifted to it summer offerings: Beginning Saturday, June 25, 2011, Brian Head Resort in southern Utah’s Dixie National Forest will offer summer on-mountain activities including mountain biking, hiking, disc golf and the new self-guided "Brian Head Family Adventure,” earth-science and natural-history-focused activities ranging from orienteering to learning about petroglyphs.
 
All of these activities will be offered on Fridays, Saturdays and Sundays through Labor Day and then Saturdays and Sundays through September. Hours are 9:30 a.m. to 4:30 p.m. (weather conditions permitting) and can be accessed via Brian Head’s Giant Steps chairlift (Lift 2). Additionally, seven days a week Brian Head mountain biking is served by shuttle service.