New Year, New Sport Lucky 13 Makes Learning to Ski and Snowboard Affordable for Utahans

December 28, 2009


 SALT LAKE CITY, UTAH- This January will be the second National Learn a Snow Sport Month at alpine resorts, Nordic centers, and state and national parks all across the United States. Thirty-two states will offer free or discounted ski, snowboard, and cross-country ski or snowshoe lessons throughout the month of January. Utah has acted as a leader in developing this national initiative and will roll out a month of great beginner deals for Utah locals with its Lucky 13 promotion.

 
As America battles an obesity epidemic, the snow sports industry hopes to motivate youth and adults to be active in winter months when exercise is most difficult. Nearly one in ten of the world’s school children are overweight and the number of overweight adolescents in the US has tripled in the past two decades. Overweight conditions in children and adolescents are generally caused by lack of physical activity, unhealthy eating patterns or a combination of the two. Snow sports are great for the whole family and promote a lifetime of year-round exercise and recreation. Utah Governor Gary R. Herbert and several other governors across the nation have officially declared January learn a snow sport month in their states.
 
To view a complete list of Ski Utah Lucky 13 offerings visit www.skiutah.com/winter/locals/lucky_13/.
 
Nationwide alpine ski, snowboard, cross-country and snowshoe packages can be found at www.learnasnowsport.org.
 
Lucky 13 is supported by Vitamin Water, KSL-Radio and Ski Utah.
 
Learn a Snow Sport Month is supported by SnowSports Industries America (SIA), Professional Ski Instructors of America –American Association of Snowboard Instructors (PSIA-AASI), National Ski Areas Association (NSAA) and Cross Country Ski Areas Association (CCSAA). 

For media information or interviews contact Jessica Kunzer at 801.647.2510 or Jessica@skiutah.com.