December 28, 2009
SALT LAKE CITY, UTAH- This January
will be the second National Learn a Snow Sport Month at alpine resorts,
Nordic centers, and state and national parks all across the United
States. Thirty-two states will offer free or discounted ski, snowboard,
and cross-country ski or snowshoe lessons throughout the month of January.
Utah has acted as a leader in developing this national initiative and
will roll out a month of great beginner deals for Utah locals with its
Lucky 13 promotion.
America battles an obesity epidemic, the snow sports industry hopes to
motivate youth and adults to be active in winter months when exercise
is most difficult. Nearly one in ten of the world’s school children are
overweight and the number of overweight adolescents in the US has
tripled in the past two decades. Overweight conditions in children and
adolescents are generally caused by lack of physical activity,
unhealthy eating patterns or a combination of the two. Snow sports are
great for the whole family and promote a lifetime of year-round
exercise and recreation. Utah Governor Gary R. Herbert and several
other governors across the nation have officially declared January learn a snow sport month in their states.
Lucky 13 is supported by Vitamin Water, KSL-Radio and Ski Utah.
a Snow Sport Month is supported by SnowSports Industries America (SIA),
Professional Ski Instructors of America –American Association of
Snowboard Instructors (PSIA-AASI), National Ski Areas Association
(NSAA) and Cross Country Ski Areas Association (CCSAA).
For media information or interviews contact Jessica Kunzer at 801.647.2510 or Jessica@skiutah.com.