Portable Powder Ski Utah Leverages Snow Report with New Technology

SALT LAKE CITY, UTAH- With snowstorms in the forecast there has never  
been a better time for skiers and snowboarders to acquaint themselves  
with Ski Utah’s state-of-the-art snow reporting systems. Ski Utah has  
revolutionized snow reporting with an upgraded snow report and iPhone  
app allowing skiers to get the most up-to-date information on The  
Greatest Snow on Earth®.

Ski Utah has enhanced its snow report to provide afternoon snow  
totals, historical data, resort specific weather forecasts, and  
terrain park information along with 24-hour and 48-hour snow totals.  
Continuing the popular “Monster Dump” tradition, Ski Utah snow report  
users are also eligible to win a case of Monster beverage each time  
Utah receives a “Monster Dump” (12 inches of snow or more in 24  
hours). Users simply log on to SkiUtah.com and click on the green  
“Monster Dump” banner to enter. The Ski Utah snow report can be  
accessed by phone, email, RSS feed, mobile alert, mobile web browser  
(m.skiutah.com), or by simply visiting skiutah.com.

Tech-savvy snow enthusiasts can engage in “teachreation” by  
downloading Ski Utah’s cutting-edge iPhone app made famous by author  
Paul Tolme in the 2009 October issue of SKI magazine. The new app  
includes resort snow reports, “Monster Dump” alerts and, links to Hot  
Deals and the Ski Utah Yeti Flickr page which highlights the latest  
snapshots of Utah resorts. A recent study by AdMob (one of the world's  
largest mobile advertisers) indicates that iPhone traffic now accounts  
for nearly half of all smartphone requests in the U.S. Using the Ski  
Utah app, one quick tap on the screen might frostbite fingers as  
powder has never been this portable.  The iPhone app is available on  
the Apple Application Store, free to all iPhone users. To download the  
app visit http://www.skiutah.com/winter/snow_report/mobile/index.html/.

With so many ways to get the Ski Utah Snow Report, there is no excuse  
to be the last person calling in with the powder-flu. For more  
information on Ski Utah and the state’s 13 incredible resorts visit www.skiutah.com
  or call 801.534.1779

For media information, contact Ski Utah Director of Communications  
Jessica Kunzer at 801.433.2016 or jessica@skiutah.com.

For media information, contact Ski Utah Director of Communications
Jessica Kunzer at 801.433.2016 or jessica@skiutah.com.