Utah Ski and Snowboard Industry Announces Two Percent Increase in Skier Days
June 24, 2010
SALT LAKE CITY, UTAH - The Utah ski and snowboard industry closed the 2009-10 winter season this past Sunday with a total of 4,048,153 skier days, up two percent from the 2008-09 season at 3,972,984. The National Ski Areas Association defines ‘skier days’ as one person visiting a ski area for all or any part of a day or night for the purpose of skiing/snowboarding. The two percent increase marks a great success for the industry in light of the current economic climate. Ski Utah President Nathan Rafferty noted that visitation numbers improved steadily after the first of the year and continued to grow through the end of the season.
“The incredible loyalty snow sport enthusiasts have for our sport continues to be one of the industry’s key strengths,” said Ski Utah President Nathan Rafferty. “We are fortunate to rely on the dedication and passion of our consumer as a barrier against the uncertainty of today’s economy.”
When all was said and done, the 2009-10 season did not disappoint the powder hounds who flock to The Greatest Snow on Earth®. In fact, Mother Nature extended Utah’s powder days late into the season delivering an unbelievable 152 inches of snow in April and 58 inches in May. Snowbird Ski & Summer Resort, which closed winter operations on June 20, recorded a season snow total of 603 inches, well above the state’s 500 inch average.
Total statewide skier days for the past 5 years are as follows:
Season Skier Days Rank
2009-10 4,048,153 4
2008-09 3,972,984 5
2007-08 4,249,190 1
2006-07 4,082,094 2
2005-06 4,062,188 3
For a complete history of Utah’s skier days visit http://www.skiutah.com/media/story_starters/utah-skier-days-table.
For media information, contact Ski Utah Director of Communications Jessica Kunzer at 801.433.2016 or by email at firstname.lastname@example.org.
Ski Utah is the marketing firm owned and operated by the 13 statewide ski resorts that make up the Utah Ski and Snowboard Association. The organization has been creating brand awareness of and demand for the Utah wintersports product since its inception in 1978.