Utah Tourism Office and Ski Utah Launch 2010-11 Ski Season and Winter Ad Campaign
November 9, 2010
WHO: Lieutenant Governor Greg Bell, along with Derek Miller, deputy director of the Governor’s Office of Economic Development (GOED), Leigh von der Esch, managing director of the Utah Office of Tourism/GOED, Ski Utah and its resort partners.
WHAT: Lieutenant Governor Greg Bell will help the Utah Office of Tourism launch its 2010-11 winter advertising campaign to promote the Utah ski and snowboard industry and its importance to Utah’s economy. The $1.1 million campaign features national cable advertising. Several new TV spots will be unveiled. Ski Utah President Nathan Rafferty will also kick off the opening of the 2010-11 season by rolling out the industry’s extensive list of resort improvements and additions.
WHEN: Wednesday, November 17, 2010, noon
WHERE: Gold Room, State Capitol
PHOTO OP: The Flying Aces will perform in the Rotunda following the news conference.
Utah Office of Tourism
Governor's Office of Economic Development
300 N. State St.
Council Hall/Capitol Hill
Salt Lake City, UT 84114
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