Utah Tourism Office and Ski Utah Launch 2010-11 Ski Season and Winter Ad Campaign

WHO:  Lieutenant Governor Greg Bell, along with Derek Miller, deputy director of the Governor’s Office of Economic Development (GOED), Leigh von der Esch, managing director of the Utah Office of Tourism/GOED, Ski Utah and its resort partners.

WHAT:  Lieutenant Governor Greg Bell will help the Utah Office of Tourism launch its 2010-11 winter advertising campaign to promote the Utah ski and snowboard industry and its importance to Utah’s economy.  The $1.1 million campaign features national cable advertising.  Several new TV spots will be unveiled.  Ski Utah President Nathan Rafferty will also kick off the opening of the 2010-11 season by rolling out the industry’s extensive list of resort improvements and additions.

WHEN: Wednesday, November 17, 2010, noon

WHERE:   Gold Room, State Capitol

PHOTO OP:  The Flying Aces will perform in the Rotunda following the news conference. 

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Tracie Cayford
Deputy Director
Utah Office of Tourism
Governor's Office of Economic Development
300 N. State St.
Council Hall/Capitol Hill
Salt Lake City, UT 84114
traciec@utah.gov
(801) 538-8777
(801 538-1399-fax
(801 541-3352-cell
www.utah.travel
Utah "Life Elevated"