Causal IQ (CIQ), a leader in data-driven digital marketing, takes the difficulty out of prospecting by improving campaign efficiencies across screens. CIQ’s targeting and optimization models consider the effects that everyday influencers have on the consumer’s path to purchase. This data is applied to digital campaigns enabling advertisers to create a viral impact that gets people talking about their brand.
Rather than target single dimensions of data, Causal IQ employs multi-variate optimization to weigh all attributes within a user’s profile, including the negative predictors. Server-to-server integrations marry Causal IQ’s cross-device profiles to data from the leading third-party providers (100+ providers, up to 60,000 attributes per profile) to build a custom model for every campaign we run.
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