The Daily Rise Coffee has been a continually changing and evolving company since it initially opened its first drive-through location in 2004 in Ogden, Utah. The owners relocated to Utah because of their love for the outdoors and the vision and direction the city was heading- making it a wonderful place to live, work and recreate. The company motto, “Promoting Positive Energy” was eagerly seen and experienced all over Ogden because of the energy and excitement to get out and become an active participant in the city’s events and fundraisers. With their love for Ogden and their love for the drive-through concept, the Layton drive-through was brought to life in 2008. After much consideration and thought, owners Jeff and Beth Furton decided that they wanted to take the Daily Rise in a new direction, creating a coffee brand and recognition that would sustain through their drive-throughs, but would also be known and tasted through other busy, committed, quality establishments. From there, the Daily Rise Roasting Company was formed. The company wanted to create a unique roasting location that could encompass the full coffee roasting and distributing process, along with a quaint, stylish coffee bar atmosphere that would be used for potential new wholesale accounts, and as an education setting for their employees and customers to experience fresh coffee at its most simple and elegant form.
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