Ski Utah Press Release

Public Relations Director

Brian Head Resort Announces Updates to 2021/2022 Season Pass

“Power Kids” Ages 12 & Younger are Now FREE

Brian Head, UT – Brian Head Resort opened its season pass sales for the 2021/2022 winter season earlier today. Headlined by new benefits including free season passes for kids ages 12 and younger, Resort officials say one important detail hasn’t changed over last year – the price.

Now through May 21, guests can receive the guaranteed lowest price of the season while locking in new benefits never offered before:

Kids 12 & Under Receive a FREE Season Pass: Brian Head Resort will offer FREE season passes to kids ages 12 and younger. Previously, the popular Power Kids season pass was available for kids ages 10 and younger. This no-strings-attached, no-purchase-necessary pass is one of the best values for families in North America, offering kids 12 and younger FREE direct-to-lift access every day (no blackout dates) to Brian Head Resort and seven Power Pass mountains in Colorado, Utah, Arizona, New Mexico, and even Texas.

No Price Increase: The Power Pass family of passes – led by the collective’s best pass, the Power Pass – will start at $699 for adults. Nearly all of Brian Head Resort’s other 2021/2022 season passes have remained at the same price too.

Buy Now/Ski Now: For the first time, all Power Pass resorts will offer a new benefit that will allow 2021/2022 season pass holders to use eligible passes for the duration of the 2020/2021 winter season.

New Benefits: The mountain’s most popular season pass benefits, including discounted lift tickets and lessons, will move entirely online, allowing passholders to access their favorite perks with more convenience and fewer touchpoints.

No Reservations: While the pandemic forced many changes to Brian Head Resort’s operations, leadership was committed to not require passholder reservations. Officials say they plan to continue operating responsibly while giving valued passholders the freedom to ski without a reservation.

“The last 12 months brought new uncertainties, but two things never wavered, our confidence that we would return to skiing and our mantra of skiing first,” said James Coleman, managing partner of Brian Head Resort and all Power Pass mountains. “Our passholders have been so loyal during this unprecedented time – they believe in skiing, just like us. And we’re so proud to offer them our very best value and access.”

“We’re excited to offer our valued customers yet another diverse product line up, and just in time for new passholders to join us for another epic spring skiing experience,” said Marilyn Butler, General Manager of Brian Head Resort. “We are passionate about offering affordable family-friendly options, and can’t wait to see you on the slopes.”

Media may use these images with credit to Brian Head Resort

Media Contacts:

Mark Wilder, Public Relations Coordinator | 435-677-2035 |

About The Power Pass

The Power Pass provides unlimited access to the largest network of mountains in the Southwest, from regional destinations to casual day trip areas and everything in between. Covering more than 4,000 acres in Colorado, Arizona, Utah, and New Mexico, the Power Pass is home to Purgatory Resort (CO), Arizona Snowbowl (AZ), Brian Head Resort (UT), Nordic Valley Ski Resort (UT), Hesperus Ski Area (CO), Pajarito Mountain (NM), Sipapu Ski and Summer Resort (NM), and the country’s only year-round, lift-served mountain bike park, Spider Mountain (TX). Fueled by an unapologetic passion to Give People the Freedom to Ski, the Power Pass delivers a simple promise: Skiing First.

About Brian Head Resort

With an average of nearly 360 inches of annual snowfall, 2 high-speed quad lifts, 6 fixed-grip lifts, 3 surface conveyors, 71 runs, and 650 acres of the most beautiful skiing and riding in the west, Brian Head Resort is your premiere Southern Utah ski destination. Beautiful views of red rock and the Greatest Snow on Earth ® make for an unforgettable experience.

About Mountain Capital Partners
Headquartered in Durango, Colorado, Mountain Capital Partners (MCP) owns and manages the largest collective of ski resorts in the Southwest. The portfolio includes Purgatory Resort, Arizona Snowbowl, Brian Head Resort, Sipapu Ski and Summer Resort, Nordic Valley Ski Resort, Pajarito Mountain, Hesperus Ski Area, and Colorado’s largest snowcat skiing operation, Purgatory Snowcat Adventures. In 2019, MCP added Spider Mountain Bike Park in Texas, the only year-round, lift-served mountain bike park in North America. In total, the resorts feature more than 4,000 acres of terrain, 301 trails, 39 lifts, 20 terrain parks, and over 35,000 acres of backcountry snowcat skiing.