Our mission is to help the winter outdoor community thrive.
SIA is the trade association of the winter outdoor industry. Through SIA membership, brands, destinations, retailers, service providers and nonprofits solve immediate business problems, adapt to changing pressures, save and grow. SIA and its members spot trends that matter, facilitate industry-wide strategy and innovate to ensure the winter outdoors thrives for future generations.
by Yeti
How ski industry trade organizations, including Ski Utah, are championing the fight against climate change.
by Tom Kelly
Nick Sargent, a former ski racer, World Cup ski tuner and marketing chief for Burton, is a leader in marketing and sustainability across the ski industry.
by Yeti
How ski industry trade organizations, including Ski Utah, are championing the fight against climate change.
by Tom Kelly
Nick Sargent, a former ski racer, World Cup ski tuner and marketing chief for Burton, is a leader in marketing and sustainability across the ski industry.
Partners In Promoting Utah Powder
