Ski Utah Press Release

DEER VALLEY RESORT; PARK CITY, UTAH (March 6, 2018)- This year has brought many exciting changes to Deer Valley Resort, including joining Alterra Mountain Company, a community of 12 iconic year-round destinations and the world's largest heli-ski operation. The creation of the Ikon Pass, the new standard in season passes, brings you easy access to 26 curated destinations across North America.

In addition to the Ikon Pass, Deer Valley Resort will again offer a selection of Deer Valley Resort season passes and a Locals Only^® Pass program for the 2018-2019 season, scheduled for December 8, 2018, to April 7, 2019 (weather and conditions permitting).

“Deer Valley is excited to be a part of the Ikon Pass with 25 other carefully selected mountain destinations. It truly offers a new standard in season passes, making available a mix of access to some of the best resorts in North America at great price points,” said Bob Wheaton, president and COO of Deer Valley Resort. “For Utah locals, the Ikon Pass is a great way to purchase 10-14 days of skiing in the state as well as be able to see a variety of out-of-state resorts. The Ikon Pass is another product added to our mix of pass offerings, as there will still be Deer Valley specific pass products.”

DEER VALLEY^® SEASON PASS OPTIONS

A wide range of pass types are available, but remember to take advantage of our early season rates and purchase up to and on October 15, 2018. All pass types are determined by holder’s age on opening day, December 8, 2018.

Deer Valley Resort Full Season Passes:

Full Season Passes provide the most benefit. They permit unlimited skiing without restrictions, even during holiday periods. Passes are non-transferable.

Benefits: 

• Summer Season Passes – Enjoy both a 2018 and 2019 Summer Season Pass with your Season Pass purchase
• Buddy Passes – Each adult Full Season Pass holder will receive six Buddy Passes. Teen and Child Full Season Pass holders will receive four Buddy Passes. Each Buddy Pass is valid for the purchase of one discounted single-day lift ticket
• 20% Restaurant Discount - Present your Deer Valley 2018/2019 Season Pass and receive a 20% discount on dinner for you and a guest at the Seafood Buffet, Royal Street Café, The Brass Tag or The Mariposa restaurants during the 2018/2019 ski season
• Snow Park Restaurant Lunch Card - The Snow Park Restaurant Lunch Card features a 20% discount at the Snow Park Restaurant between the hours of 11 a.m. and 2:30 p.m. Purchase the card online, then pick up your Lunch Card at the Snow Park Ticket Desk. During the ski season, Lunch Cards can be reloaded at the Information Desk located in the lobby on the main level of Snow Park Lodge
• Complimentary SKI Magazine Subscription - A complimentary one year subscription to SKI Magazine (six issues) is included with your pass purchase; limit one per household; valid in the U.S. only

Benefits at Participating Resorts:

• Wasatch Benefit Program - Enjoy two complimentary day tickets at Alta Ski Area, Snowbird, Brighton and Solitude Mountain Resort with the purchase of a Deer Valley Resort Full Season Pass
• Solitude Mountain Resort Benefit – Enjoy two additional complimentary day tickets (in addition to the Wasatch Benefit) plus two complimentary summer day tickets

Deer Valley Full Season Pass Pricing - Please note the new early price deadline and purchase on or before October 15, 2018.

*Tot Full Season Pass (4 and under) is free with the purchase of an Adult One Season Pass.

For more information on Deer Valley Full Season Passes, including restrictions and benefit details, please visit seasonpasss.deervalley.com.

Deer Valley Resort Midweek Season Passes: 

Midweek Season Passes permit unlimited weekday skiing, Monday through Friday, excluding the holiday period of 12/26 - 31/2018 and 2/16-17/2019. Passes are non-transferable. Please note: blackout dates and restrictions apply.

Benefits:

• Summer Season Passes – Eligible Midweek Season Passes are valid five days a week (midweek only) during the 2018 and 2019 summer seasons.
• Buddy Passes - Each eligible pass holder will receive six Buddy Passes, each valid for the purchase of one discounted single-day lift ticket. Valid weekdays only
• 20% Restaurant Discount - Receive 20% off dinner for you and one guest at The Brass Tag, Seafood Buffet, Royal Street Café or The Mariposa restaurants during the 2018/2019 ski season.
• Snow Park Restaurant Lunch Card - The Snow Park Restaurant Lunch Card features a 20% discount at the Snow Park Restaurant between the hours of 11 a.m. and 2:30 p.m. Purchase the card online, then pick up your Lunch Card at the Snow Park Ticket Desk. During the ski season, Lunch Cards can be reloaded at the Information Desk located in the lobby on the main level of Snow Park Lodge.
• Complimentary SKI Magazine Subscription- A complimentary one year subscription to SKI Magazine (six issues) is included with your pass purchase; limit one per household; valid in the U.S. only

Benefits at Participating Resorts:

• Eligible Midweek Season Pass holders will receive two complimentary day tickets at Solitude Mountain Resort, valid Monday through Friday

Deer Valley Midweek Season Pass Pricing - Please note the new early price deadline and purchase on or before October 15, 2018.

For more information on Deer Valley Midweek Season Passes, including restrictions and benefit details, please visit seasonpasss.deervalley.com.

Deer Valley Resort Hospitality Passes: 

Hospitality Passes provide all the convenience of a Full Season Pass with the additional benefit of being transferable between family members, friends or business associates. A Deer Valley Resort Hospitality Pass is $5,900.

Benefits:

• Summer Chairlift Benefit – Hospitality pass holders are eligible for one full-day summer day pass, per day. To receive a chairlift wristband, please bring your Hospitality Pass to the ticket window.
• Complimentary SKI Magazine Subscription - A complimentary one year subscription to SKI Magazine (six issues) is included with your pass purchase; limit one per household; valid in the U.S. only

DEER VALLEY LOCALS ONLY^® PASS OPTIONS 

Locals Only^® Passes offer savings up to 45% on Deer Valley Resort daily ski lift tickets. All pass types are determined by holder’s age on opening day, December 8, 2018. Each season, current documentation of Utah residency must be provided. One of the following is required to participate: Utah driver’s license; Utah property tax bill; Utah utility bill; Utah business paycheck stub with a photo ID. Please see the Locals Only Pass Guidelines and Restrictions page at deerlocals.com for more details. Holiday restrictions apply; Locals Only passes are activated once proof of residency is received.

Locals Only Pass Benefits:

• Buddy Passes – Locals Only Passes include one in each Five Pass. So bring a buddy to ski Deer Valley any day your Locals Only Pass is valid, and he or she pays the same low daily rate you enjoyed when you purchased your Locals Only Pass (age and restrictions apply for pricing). Locals Only Pass holder must present their Locals Only Pass at the Ticket Office in order to make a purchase; blackout dates apply: 12/26/2018 - 31/2018, and 2/16 - 17/2019. Each Buddy Pass is valid for the purchase of one discounted single-day lift ticket.
• Snow Park Restaurant Lunch Card - The Snow Park Restaurant Lunch Card features a 20% discount at the Snow Park Restaurant between the hours of 11 a.m. and 2:30 p.m. Purchase the card online, then pick up your Lunch Card at the Snow Park Ticket Desk. During the ski season, Lunch Cards can be reloaded at the Information Desk located in the lobby on the main level of Snow Park Lodge.
• Complimentary SKI Magazine Subscription - A complimentary one year subscription to SKI Magazine (six issues) is included with your pass purchase; limit one per household; valid in the U.S. only.
• Summer Lift Ticket - Locals Only Passes are valid for one summer lift-served mountain biking, hiking or scenic chairlift ride during Deer Valley Resort's 2019 summer season.
• NEW 5 Pass Sharing - Two qualifying Utah residents may share one Five Pass. Same age categories apply.

Locals Only^® Pass Pricing: 

Choose from any of the 5 Pass options below, Two qualifying Utah residents may share one 5 Pass. Same age categories apply.

For more information on Deer Valley’s Locals Only^® Pass guidelines and restrictions, please visit deerlocals.com.

IKON PASS 

North America’s newest season pass product for winter 2018-2019, offering over 63,000 skiable acres of unique terrain at 26 premier mountain destinations, is available now at www.ikonpass.com.

From a week-long vacation to unlimited days, the Ikon Pass was built with the guest in mind, to provide the best experience possible. With 26 destinations, in nine states and four Canadian provinces, the Ikon Pass is the gateway to a like-minded community, enduring memories, and the most iconic destinations in North America.

To provide the best experience possible, two pass products will be available for purchase; the Ikon Pass and the Ikon Base Pass, with varying levels of access and benefits.

Ikon Pass:

Offering unlimited access to 12 destinations and 7-days or 7-days combined at 13 destinations, with zero blackout dates, and a starting price of $899.

Access: 

• Unlimited: Steamboat, Winter Park Resort, Copper Mountain Resort, Eldora Mountain Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, Big Bear Mountain Resort, June Mountain, Stratton, Snowshoe Mountain, Tremblant, and Blue Mountain
• 7-Days: Deer Valley Resort, Jackson Hole Mountain Resort, Big Sky Resort, Killington Resort, Revelstoke Mountain Resort, Sugarbush Resort
• 7-Days Combined:
  • Aspen Snowmass: Aspen Mountain, Snowmass, Aspen Highlands, Buttermilk
  • Alta/Snowbird
  • SkiBig3: Banff Sunshine, Lake Louise, Mt. Norquay
  • Sunday River, Sugarloaf, Loon Mountain

Blackout Dates: Zero

Child Pass Promotion: Discounted Child Passes (12 and under) will be available through April 9, 2018 for $199 with the purchase of an Adult Ikon Pass

Discounts:

• Military and College discounts available
• Early winter booking privileges and 10% off summer reservations at CMH Heli-Skiing & Summer Adventures

More Benefits: 

• 10 Friends & Family lift tickets offering 25% off of the window rate at any Ikon Pass destination (excluding CMH), with no blackout dates
• Free one-year $50-value membership to Protect Our Winters that includes POW die cut stickers, 20% off POW store merchandise, a monthly POW newsletter, and a subscription to the biweekly email newsletter, “The Line”
• Additional destination benefits and discounts are available at ikonpass.com

Ikon Base Pass:

Offering unlimited access to 10 destinations and 5-days or 5-days combined at 16 destinations, with three blackout periods, and a starting price of $599.

Access:

• Unlimited: Winter Park Resort, Copper Mountain Resort, Eldora Mountain Resort, Squaw Valley Alpine Meadows (holiday restrictions), Mammoth Mountain (holiday restrictions) June Mountain (holiday restrictions), Big Bear Mountain Resort, Tremblant, Blue Mountain, Snowshoe Mountain
• 5-Days: (Holiday restrictions at all) Steamboat, Squaw Valley Alpine Meadows, Deer Valley Resort, Jackson Hole Mountain Resort, Big Sky Resort, Stratton, Killington Resort, Revelstoke Mountain Resort, Sugarbush Resort
• 5-Days Combined (Holiday restrictions at all)
  • Aspen Snowmass: Aspen Mountain, Snowmass, Aspen Highlands, Buttermilk
  • Alta/Snowbird
  • SkiBig3: Banff Sunshine, Lake Louise, Mt. Norquay
  • Sunday River, Sugarloaf, Loon Mountain

Blackout Dates: Dec. 26 - 31, 2018; Jan. 19 - 20, 2019; and Feb. 16 - 17, 2019

Child Pass Promotion: Discounted Child Passes (12 and under) will be available through April 9, 2018 for $149 with the purchase of an Adult Base Pass

Discounts:

• Military and College discounts available
• Early winter booking privileges and 10% off summer reservations at CMH Heli-Skiing & Summer Adventure

More Benefits:

• 8 Friends & Family lift tickets, good for 25% off the window rate at any Ikon Pass destination (excluding CMH), with select blackout dates
• Free one-year membership to Protect Our Winters ($50-value) that includes POW die-cut stickers, 20% off POW store merchandise, a monthly POW newsletter, and a subscription to the biweekly email newsletter, “The Line”
• Additional destination benefits and discounts are available at ikonpass.com

For more information on the Ikon Pass and Ikon Base Pass, please visit ikonpass.com.

To learn more about Deer Valley’s 2018-2019 season passes and Locals Only^® Pass program, please visit our list of frequently asked questions here or contact the resort’s Sr. Communications Manager, Emily Summers, at 435-645-6522 or visit seasonpass.deervalley.com. For Alterra Mountain Company or Ikon Pass media requests, please contact Kristin Rust at krust@alterramtnco.com or 303-801-7271.

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About Ikon Pass 

The Ikon Pass is the new standard in season passes, connecting the most iconic mountains in North America and delivering authentic, memorable snow adventures. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks access to a community of diverse destinations you want to ski and ride, including Aspen Snowmass, Steamboat, Winter Park Resort, Copper Mountain and Eldora in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky in Montana; Stratton and Killington and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; and Deer Valley Resort, Alta and Snowbird in Utah. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing operation. For more information on the Ikon Pass, visit www.ikonpass.com. END STORY

RESORT DESCRIPTION

Deer Valley Resort located in Park City, Utah, revolutionized the ski industry by providing the first-class service one would receive at a five-star hotel. The ski-only resort offers 21 chairlifts, 101 ski runs, six bowls, 300 annual inches of powder, 2,026 acres of alpine skiing, limited lift ticket sales, 14 restaurants, three elegant day lodges, hundreds of luxury accommodations and a renowned Ski School and Children’s Center. Deer Valley is honored to be ranked as the #1 ski resort in North America by the readers of SKI Magazine for 2018 and the United States’ Best Ski Resort by the World Ski Awards for a fifth consecutive year (2013-2017).