Ski Utah Press Release

Public Relations Director


Free outdoor event promotes Utah-based recreation companies

PARK CITY, Utah (June 2017) — The Adventure+Gear Fest, Utah’s largest public festival for outdoor action sports, will highlight local companies and outdoor recreation brands at this year’s event June 23 – 24. Snowbird plays host, the ideal destination to showcase the boundless outdoor playground that is the Beehive State.  

$5.8 billion is spent on outdoor recreation in Utah annually, a significant factor in the state’s diverse economy. Utah has the highest concentration of jobs in the outdoor sporting goods industry in the country, and its residents are employed by the more than 1,000 outdoor product companies based in the state.  

“Utahans are incredibly passionate about the outdoors,” said Landon John, co-producer of the event. “With 80% of the state’s population residing along the Wasatch Front, Adventure+Gear Fest is the perfect opportunity to reach our local mountain lovers and bring awareness to all the amazing products and experiences that our Utah companies have to offer.”  

The festival is free and open to the public, and takes place Friday, June 23, from Noon to 9:00 p.m. and Saturday, June 24, from 10:00 a.m. to 8:00 p.m. 

This year’s two days of events will feature the Utah-based Wasatch Film Festival, showcasing the world’s best outdoor adventure filmmakers, including a free night of adventure films for kids hosted on the Snowbird Plaza. To purchase tickets and view the film schedule, visit here 

Other local staples represented include the Adventure Week Quest powered by Cotopaxi, a week long team adventure race, the 39th Annual Snowbird Bicycle Hill Climb, the Sports-Am Run the Evening Bird Free 5k Trail Race, women’s mountain bike rides and clinics with Bingham Cyclery, a yoga experience with And Shes Dope Too, and many more. In all, attendees can access over 25 activities and events, and more than 100 outdoor gear vendors for adventurers of the road, mountains, water and snow. 

For more information about the local companies featured at this year’s Adventure+Gear Fest, contact Christa Graff, of Graff Public Relations, at or 435-640-7921. 

About the Adventure+Gear Fest 

The Adventure+Gear Fest is Utah's largest outdoor gear festival and sale, focusing on biking, climbing, camping, skiing and other adventure sport products. Aimed at promoting the outdoor manufacturers and retailers who support Utah jobs and the economy, this annual “cash and carry” event features thousands of the newest products; hundreds of experts, industry insiders and celebrities; loads of contests and more than a dozen activities, from a mountain bike and fat bike demo track to climbing walls and adventure vehicles. Expedition outfitters and local nonprofits will also be on hand. For more information, visit the festival website,