Ski Utah Press Release

Public Relations Director alison@skiutah.com

Alta Earth Day - April 1, 2014

Join Alta this year for its 4th annual Alta Earth Day – building awareness and appreciation for the place we call Alta.

Alta, UT – April 1, 2014: Join Alta this year for its 4th annual Alta Earth Day – building awareness and appreciation for the place we call Alta.  This event is a collaborative effort by organizations and members of the Alta community – Alta Community EnrichmentAlta Ski Area - Alta Environmental CenterCottonwood Canyons FoundationFriends of Alta, and Town of Alta.

Alta Earth Day is a free event commemorating April 22nd with Earth Day every day.  The day will feature:Eco Geared Ski VendorsGreen Arts & CraftsNaturalist Snowshoe Tours, Ski with a Ranger Tours, Ski Gear Recycling Drop-Off, and après Earth Day community gathering featuring the award winning environmental ski film All.I.Can and a vendor raffle. 

The Alta community is pleased to host the following eco-geared vendors on the snow with demos and displays at Wildcat Base the day of the event from 9am to 4:30pm: Alta Ski ShopDPS SkisPanda Poles,RAMPSmith OpticsSoul PolesTrader Joe's2nd Tracks, and 4FRNT.

For event details visit the Alta Earth Day webpage: www.alta.com/pages/altaearthday

Get updates on the Facebook event page: www.facebook.com/events/653418671385232/

Additional sponsors include: Alta Lodge, The Albion Grill, Medium RAREchefs, Porcupine Pub & Grille, and Shallow Shaft.

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