Ski Utah Press Release

Public Relations Director

Alta Ski Area Named Winner In the 2016-17 Best in Snow Awards, Powered by Liftopia

New Awards Incorporate Skier/Rider Feedback with Exclusive Data to Uncover Most Beloved Ski Areas Across North America

SAN FRANCISCO, Dec. 2016 –Alta has been recognized as one of the Overall Best in Snow, Beginner Friendly, Most Challenging, Family Friendly, Best Snow Quality and Best Value ski areas in the High West, winning a 2016-17 Best in Snow Award, Powered by Liftopia.

“We are ecstatic!”, remarks Connie Marshall, Alta’s marketing and public relations director. “What an honor to have won in the categories we did. It underscores that we are recognized for our challenging terrain and snow quality, but also that our skiers appreciate what we have to offer for beginners and families.”

The 2016-17 Best in Snow Awards, Powered by Liftopia, are the pre-eminent rankings of the best and most beloved ski areas in North America. Unlike other rankings, this list the only one that incorporates the largest dataset in the industry combined with feedback from thousands of skiers and snowboarders to determine ski areas they are most passionate about. 

To compile the awards, Liftopia surveyed their customers to measure their enthusiasm on specific aspects of their favorite resorts such as family friendliness, challenging terrain, crowds, and snow consistency and quality. More than 10,000 responses were then weighted with a proprietary algorithm based on Liftopia’s exclusive dataset that includes resorts’ total visits per season, acreage and average lift ticket prices to surface the best ski areas overall, across seven categories and five regions, based on what matters most to skiers and snowboarders.

“For years consumers, have told us they wanted a ranking system that wasn’t based simply on which resorts were the biggest, relied on a handful of “expert” opinions or even pay-to-play advertising dollars. They wanted to know which ski areas that other customers loved the most,” said Evan Reece, co-founder and CEO of Liftopia. “We crafted the Best in Snow Awards using details from a consumer survey and our proprietary data to uncover the ski areas people are most passionate about, all over North America.”

Methodology and the complete list of winners in the 2016-17 Liftopia Best in Snow Awards can be found here:

Alta’s award information can be found here:

About Alta

Founded in 1938, Alta Ski Area is an iconic winter destination with a rich history and a passionate customer base. A seasonal average snowfall of over 550 inches, coupled with a philosophy of offering an authentic ski experience, have developed generations of loyal fans who consistently call the Utah resort their special place. . Follow us on Facebook, Twitter and Instagram. 

About Liftopia

Liftopia operates the largest online and mobile marketplace and resort technology platform serving the ski and mountain activity industry. Skiers and riders can purchase lift tickets, equipment rentals, meal vouchers and more from more than 250 ski areas in North America on and via theLiftopia mobile app, with savings of up to 85% off walk-up window rates when purchased in advance. Founded in 2005, Liftopia is headquartered in San Francisco and backed by leading institutional and angel investors. Visit theLiftopia blog or follow the company onFacebook andTwitter.