On Wednesday, July 29, leadership from Park City Mountain will publicly unveil the new brand for the combined Resort in a community celebration. Last season, Vail Resorts announced a $50 million capital improvement project to connect Park City Mountain Resort and Canyons Resort, creating the largest single ski area in the country with more than 7,300 acres of skiable terrain. The transformation, which will be complete for the 2015-16 season, is one of the most ambitious and impactful capital programs in U.S. ski industry history and will transform the guest experience at Park City. The unveiling will include the Resort’s new logo, brand, digital presence, samples of signage and the new trail map. Menu items from the new Snow Hut restaurant will be available for sampling.
PARK CITY MOUNTAIN UNVEILS NEW BRAND
WHEN:
Wednesday, July 29, 2015
3:00 – 5:00 p.m.
WHERE:
Park City Mountain Resort, Legacy Lodge
1345 Lowell Avenue Park City, UT 94060
WHAT:
Park City Mountain brand unveiling
WHO:
Leadership from Park City to unveil new brand in front of community leaders and members
QUOTE:
“Unveiling our new brand will mark a historic day for Park City Mountain. The ambitious $50 million capital improvement project to connect Park City and Canyons to create the largest resort in the U.S. is well underway and we are excited to share the new identity of the combined resort with our community.”
- Bill Rock, Chief Operating Officer, Park City Mountain
MEDIA NOTE:
Media will receive positioning in preferred photo and viewing area. Park City leadership, including Bill Rock, COO of Park City Mountain, will be available for quotes following the presentation. Media must RSVP for viewing position.
FOR MORE INFORMATION AND TO RSVP:
Margo Christiansen – 435.615.3308
Jessica Miller – 435.615.4843
