Ski Utah Press Release

Public Relations Director

POWDR Announces Play It Forward in Support of Local Communities

Part of POWDR’s Play Forever corporate responsibility commitment, the first area of focus is support amidst the COVID-19 pandemic.

Park City, UT (June 8, 2020) — Today, POWDR, an adventure lifestyle company on a mission to deliver memorable experiences, enhance people's lives and have fun doing it, introduced at its mountain resorts Play It Forward, an employee and community-centric philanthropic program. The first area of focus for Play It Forward is on supporting POWDR’s mountain communities as they navigate the immediate challenges surrounding the COVID-19 pandemic. The philanthropic program will continue as part of POWDR’s commitment to protecting and enhancing the places in which so many love to work, live and play.  

“We are grateful to be a part of our communities, and we believe they are ecosystems that work only if we help and support each other,” says John Cumming, POWDR founder and chairman. “When it comes to our mission to ‘enhance people’s lives,’ we desire to do that for everyone, and being able to do so starts with a thriving mountain community ready to deliver the adventure lifestyle for future generations. The entire POWDR family desires to help so that together, with our friends and neighbors, we may successfully navigate COVID-19 and continue to thrive as communities of choice for living the adventure lifestyle.” 

Part of POWDR’s Play Forever corporate responsibility commitment, Play It Forward comes to life locally, within each of POWDR’s mountain resort communities. It offers opportunities to volunteer time, contribute items in need, and donate to Play It Forward Funds established in partnership with local community foundations in the name of each POWDR resort. All dollars raised through the Play It Forward Funds will go to non-profits on the frontlines serving POWDR’s mountain communities. 

Anyone can contribute to any POWDR resort’s Play It Forward Fund, all of which were established with generous gifts, totaling $2.25M, from POWDR’s founder and chairman, John Cumming, his brother, David Cumming, the Cumming Foundation, and POWDR team members who all share the desire to support the strong connection between POWDR’s resorts, employees and communities. 

To learn more about Play It Forward, visit   


About POWDR: POWDR is an adventure lifestyle company that delivers memorable experiences, enhances people’s lives and has fun doing it. At POWDR, we bring people together to enjoy the adventure lifestyle at our 11 mountain resorts, including Copper Mountain and Eldora Mountain Resort in Colorado; Woodward Park City and Snowbird in Utah; Killington and Pico Mountain in Vermont; Boreal Mountain Resort and Soda Springs in the Lake Tahoe region of California; Mt. Bachelor in Oregon; SilverStar in British Columbia; and Lee Canyon in Nevada. POWDR is empowering and inspiring the next generation of action sports with Woodward, an experiential action sports company with an ever-growing network of destinations, experiences, entertainment and products. POWDR’s adventure experiences include Powderbird, Utah’s premier heli-adventure operation, and Sun Country Tours, which provides Oregon river adventure. POWDR also fuels passion for the adventure lifestyle through original content production, programming and distribution. POWDR is headquartered in Park City, Utah with offices in Louisville, CO.