Ski Utah Press Release

Public Relations Director

Snowbasin Resort Planning Major Additions for Terrain & Lift Expansion, Hotel, Parking & Village

Snowbasin Resort announces significant enhancements and upgrades to the resort and guest experience, starting with the construction of new lifts and a parking expansion for the upcoming season; and ultimately, the introduction of overnight accommodations including a hotel and village master plan.

Huntsville, UT (September 23, 2021) – Snowbasin Resort announces significant enhancements and upgrades to the resort and guest experience, starting with the construction of new lifts and a parking expansion for the upcoming season; and ultimately, the introduction of overnight accommodations including a hotel and village master plan.

Projects planned during the next several years include:

• Chairlifts: Middle Bowl Triple will be replaced in 2021 with a high-speed six-person lift. Littlecat Express will be upgraded by late 2024 to a multi-use lift with upload and download capabilities to serve both skiers and foot passengers. New lifts are expected to be constructed in the new Ridgeline Beginner Area, adjacent to the existing beginner area served by Littlecat Express.

• Ridgeline Terrain and Snowmaking: Expanded terrain is planned near the resort base area that will provide multiple options for the beginner skier.

• Parking: 435 spaces were added through expansion in the Maples and Canyon Rim Parking areas in 2021 with additional parking planned for Canyon Rim in the future.

• Village Master Plan: In coordination with renowned resort developers East West Partners, new plans near Earl’s Lodge will include restaurants, shops, lodging and other programming near the base area.

• Hotel: Addition of a 300 room all-inclusive hotel by Club Med with a targeted opening of December 2024. The hotel will be located at the current site of the original Day Lodge and Wildcat Parking area with passenger access available through the upgraded Littlecat Express.

A new Ridgeline chairlift, beginner terrain, parking and hotel are planned for completion by December 2024. Construction of the resort village is planned to commence by 2025, with additional retail, residential and resort amenities to be added over the span of many years. East West Partners, North America’s most experienced mountain resort developer, and international planning firm Ecosign are engaged with Snowbasin in planning and coordination of development activities.
“We’re thrilled to announce this extensive list of improvements for both our local guests and travelers that will now have the opportunity to stay at Snowbasin,” said Davy Ratchford, General Manager. “We feature award winning access from Salt Lake City and are committed to providing the best service to those that visit us. These new developments put us on track to become the world-class resort destination envisioned for Snowbasin.”

“We will be working over the next few years to build upon the incredible vision that Earl Holding and his family have had for this resort. Combining the best ski experience in Utah with pre and post ski experiences that maintain the character of Snowbasin is our top priority.” said Chris Frampton, CEO of East West Partners. “Our goal of creating “Terrific Places” lines up perfectly with the focus that the Holding Family has had in guiding Snowbasin for nearly 40 years and counting.”

“East West Partners and Club Med will bring distinctive, high-quality development to Snowbasin; building on a superlative ski experience and decades of careful stewardship and investment into Snowbasin from our owners,” says Bruce Fery, CEO of Grand America Hotels & Resorts. “Our local guests will continue to be a priority, with a plan that increases parking and out-of-base lift capacity. Club Med will showcase the beauty and excellence of Snowbasin to a largely international clientele, which will benefit the entire region."

The hotel is expected to add an estimated 400 jobs to the local economy. Snowbasin will work with Weber and Morgan Counties to coordinate necessary approvals and permits for upgraded infrastructure, realignment of Snowbasin Road and the construction of a fire station.

“We are delighted to bring our unparalleled all-inclusive experience back to the United States by partnering with Snowbasin and their world-class resort,” said Carolyne Doyon, President & CEO of Club Med North America and the Caribbean. “Snowbasin has welcomed us with open arms and the friendly community and unique mountain charm are exactly what we are looking to offer our guests for an unforgettable mountain getaway. We look forward to showcasing this region to our global clientele and bringing our all-inclusive know-how, French savoir faire and our first Exclusive Collection resort in the U.S. to Utah.”

For more information on Snowbasin and resort enhancements, please visit or call 801-620-1000.

Snowbasin will be hosting two events to review resort expansion plans open to the general public on September 28 at 1:30 p.m. and September 29 at 6:00 p.m. Each event will be open to the first 100 guests that register at

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About Snowbasin Resort
Snowbasin Resort, located in Utah, is one of the most accessible ski resorts in North America, less than 40 minutes from the Salt Lake International Airport and only 50 minutes from Park City. It was the host venue for the 2002 Salt Lake Winter Olympic alpine events, including downhill, combined (downhill and slalom) and super-G with men's and women's downhill courses still in place for guests to experience. Snowbasin is regularly top rated by Ski Magazine in the categories of Accessibility, Service, On-Mountain Food, Lifts and Grooming. It offers families and outdoor enthusiasts a variety of activities and features championship-level skiing and riding, with 3,000 skiable acres, an average snowfall of over 300 inches, and over 3,000 vertical feet. Consistently recognized as one of the best family resorts in North America, Snowbasin Resort is one of the oldest continuously operating ski resorts in the nation. In the summer Snowbasin offers scenic gondola rides, hiking, biking, free Blues, Brews & BBQ concerts, and more, making Snowbasin the perfect year around destination for outdoor enthusiasts. Snowbasin Resort is a member of the Grand America Hotels and Resorts family. Sister properties include Sun Valley Resort, The Grand America Hotel, Little America Hotel (all Salt Lake City, Utah); The Westgate Hotel, San Diego, Calif.; Little America Flagstaff, Ariz.; Little America, Wyo., and Little America, Cheyenne, Wyo. | 801.620.1000 | @snowbasinresort | #snowbasinresort

Media Contact:
Megan Collins | 801-706-5037 |

About Club Med
Club Med, founded in 1950 by Gérard Blitz, is the pioneer of the all-inclusive concept, offering approximately 70 premium resorts in stunning locations around the world including North and South America, Caribbean, Asia, Africa, Europe and the Mediterranean. Each Club Med resort features authentic local style and comfortably upscale accommodations, superior sports programming and activities, enriching children's programs, gourmet dining, and warm and friendly service by its world-renown staff with legendary hospitality skills, an all-encompassing energy and diverse backgrounds.
Club Med operates in more than 30 countries and continues to maintain its authentic Club Med spirit with an international staff of more than 23,000 employees from more than 110 different nationalities. Led by its pioneering spirit, Club Med continues to grow and adapt to each market with three to five new resort openings or renovations per year, including a new Alpine ski resort annually.
For more information, visit, call 1-800-Club-Med (1-800-258-2633), or contact a preferred travel professional. For an inside look at Club Med, follow Club Med on Facebook, Twitter, Instagram and YouTube.
Media Contact:

About East West Partners
East West Partners is devoted to building, selling, managing and supporting high-quality real estate and life experiences with a focus on innovation, sustainability and community. Since 1986, the firm has developed and sold over $7 billion of residential and commercial real estate across the country. East West Partners is one of only two companies to have received three Urban Land Institute Awards For Excellence for their projects – Beaver Creek Village in Beaver Creek, Colo.; and Union Station Neighborhood and Riverfront Park, both in Denver, Colorado. For more information on East West Partners, visit
Media Contact:
Alana Watkins | VOCA Public Relations | | 303-916-2752