The definition of networking is "the exchange of information or service among individuals, groups, or institutions, specificlaly cultivating productive relationships for employment or business."
Here's why trading the golf clubs for skis is the ultimate business networking activity:
Quality Time
Unlike a business lunch, conference, or formal meeting, skiing provides hours of interaction in a relaxed, enjoyable atmosphere. The chairlift rides alone offer valuable one-on-one time for meaningful conversations. With fresh mountain air and scenic backdrops, discussions can feel more organic and engaging.
NOTE: Years ago when I worked at a local non-profit that offers youth summer camp, I was chatting with some business acquaintances on a chairlift, and by the time we reached the top of the mountain, she had signed her kids up for several weeks of camp for that summer!
Stronger Bonds
Whether you're tackling a challenging run, navigating new terrain, or simply enjoying après-ski together, these shared experiences create lasting memories and deeper connections. Overcoming challenges on the slopes can mirror teamwork in business, reinforcing trust and collaboration.
All Skill Levels
Unlike other sports and activities (like golf), which can be intimidating for beginners, skiing accommodates more abilities. Many resorts have a variety of terrain and activities, making it easy for business partners, clients, or colleagues to enjoy the day regardless of experience level. A beginner lesson, relaxing in the lodge, or enjoying a delicious meal all provide ample time for networking.
Character Building and Learning
Skiing, like business, requires adaptability and quick thinking. Navigating changing snow conditions, adjusting to different terrain, and pushing personal limits can tell you a lot about someone. How do they deal with pressure? How do they handle challenges? Are they a team player? Learning about someone on the slopes can help you determine if there is synergy and alignment to move forward in potential deals.
Health Benefits
While a day on the slopes can be great for business, it's also a boost for mental and physical health. Skiing is a great way to relieve stress, clear the mind, and return to work feeling recharged and inspired. The combination of physical activity and fresh mountain air can enhance creativity - which is great for brainstorming new ideas and solutions.
Après-ski for Continued Networking
The networking doesn't have to end when the skiiing does. Après-ski is a time-honored tradition of unwinding over drinks and great food. The casual setting makes it easy to continue discussions around business topics, solidify partnerships, or simply build rapport without the formalities of a boardroom.
Ski Utah Membership
If you've read this far, take your business networking to next level with a Ski Utah membership. Millions of travelers (over 3-million, actually) research their Utah vacations each year using resources from Ski Utah. While it may be impossible to connect with all of them on your own, it's very possible to get your business information in front of them at the right time with a Ski Utah membership. In addition to advertising opportunities on their website and newsletter, members can enjoy two free lifts tickets to each Ski Utah board meeting and member networking event (there are 13 meetings and events throughout the season). That's over a dozen opportunities to get outdoors, enjoy the mountains, and get quality networking with new and prospective clients and customers.
So, next time you're planning a client meeting or team retreat, trade the golf course for the mountains. With Utah's 15 amazing resorts, there's no shortage of options, locations, and scenery to choose from!
NOTE: This all applies for summer activities like lift-serve mountain biking and hiking too!
