Park City Unveils New Brand

By Yeti \ July 30 2015

New Park City Trail Map

The new trail map for the combined Park City Mountain Resort & Canyons Resort, showing the connecting Quicksilver gondola.

Photo james niehues Jul 30 2015 / Park City Mountain Resort, Park City Mountain, Park City, Canyons Resort, Canyons

Park City Logo

The new Park City logo

Jul 30 2015 / Park City Mountain Resort, Park City, Canyons

Park City has always stood as one of the top skiing destinations in the world. Now the town of Park City boasts the largest ski resort in the U.S., turning in at a staggering 7,300 acres. Yesterday, resort leadership officially combined the Park City and Canyons brands into one, under the name Park City, with a new logo combining the Canyons insignia with the Park City color palette, and the tag line “There is only one. Park City.”

This is an incredibly exciting day for the Utah ski industry, a day where the culminating efforts of $50 millon in improvements are all on display. Let us remind you that this $50 million transformation represents the largest, single-season transformation in U.S. ski history. We'll let excitement build as construction projects finish up over the next few months in time for opening day this winter.

Here's a re-cap of the brand launch and the new Park City:

Park City and Canyons resorts to combine to create largest ski resort in U.S. at 7,300 acres.
$50 million in capital improvements to combine the resorts and upgrade infrastructure.
Combined resort will be branded Park City with new tagline “There is only one. Park City.”
The new gondola will be named Quicksilver. The eight-passenger, high-speed two-way gondola is an 8 minute ride that will transport guests from the base of the existing Silverlode Lift at Park City to the Flatiron Lift at Canyons.
17 mountain peaks within one resort.
Want to ski the largest resort in America? Epic passes are on sale.
The current Canyons base area will now be called Canyons Village at Park City.
The new restaurant, located at the base of the Silverlode Lift, will be called Miners Camp. It will seat 500 indoors.
The total width of Park City is now 6.5 miles wide.
Capturing 6.5 miles on a single skiing trail map is no small feat. The new, really, really big trail map was hand drawn by none other than James Niehues.

To check out the full press release, please go here. And if you're interested in summer events and operation at Park City click here.

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13 Comments

Dave \ 7.8 years ago

Why is it that every time someone makes a comment, Bill viciously dismisses their opinion and tells them to go elsewhere? That sounds like a brilliant strategy for success. A few ppl on here are sounding a lil too much like they have a vested interest in the corporatization of heaven (PC).

Roberta Gold \ 7.8 years ago

Shut up and ski!

Alta_is_King \ 7.8 years ago

Not quite sure what to think about this. I guess I'll just stick to Alta.

Bryan \ 7.8 years ago

I have a lot of fond memories of Alta 15, 20 years ago when it was the cheapest place to ski around, but have you seen their ticket prices lately? I just checked and an adult day pass at Alta is $80. At this new huge ski resort? Only $12 more. Season tickets for my family of 6 at Alta: $2123. At Park City: $2514. Is Alta really in the same class as Park City?

Jon \ 7.8 years ago

Joel, how soon you have forgotten Powder Corp's management. Remember Silverlode,McConkey's,Payday broken down for weeks during the season?? Higher prices?? Did you ever eat on the mountain with Powder Corp?? Lift tickets went up every year and they didn't sink a dime into improving it.Regarding giving back to the community remember John Cumming's tantrum where he was going to tear out all of the lifts and make the area unski-able. How well did the scumbag think that would help. Vail hasn't been here even a year and look at the improvements. I would ask you to give them a chance but it would be better if you went somewhere else. We'll enjoy it here. thanks.

Eric \ 7.8 years ago

I've lived and worked at Breckenridge (a Vail resort) for some time, and I will say that I don't completely disagree with all the naysayers who have already commented, but in large part they're just being close-minded and [quite literally] pathetic. By that I mean that I pity you for not seeing the potential here. Vail employees don't make much money, but what ski bum got into it for that? We want to ski, and in large part Vail does their employees every favor in that regard (eg the Epic Pass).
Another point, bad for the local community? Maybe if you're looking for stagnancy. Otherwise maybe you should read a book about economics, because I don't think you know what you're talking about.
Finally, Breckenridge and Vail (both much smaller than Park City is now) compete against each other every year for the most visited resort in North America, and yet the true locals have no problem finding their favorite spots untouched time after time. The vast majority of tourists that are brought in by Vail aren't looking for anything more than friendly service, a reasonably safe environment, a bit of skiing, and some great scenery. Stop acting like they'll all be infringing on your precious double blacks.

Sandy \ 7.8 years ago

Oh relax. Combining two good resorts maximizes skiable terrain and makes a ski week much more fun. I think this is a cool step forward. Too bad Deer Valley keeps its head in the sand (snow?) and refuses to join this party. Can't wait for ski season!

brody \ 7.8 years ago

it's too bad vail suck their fangs into park city - the end of era. I grew up skiing park city mountain, lapping jupiter, finding those stashes, meeting up with friends on the mountain. Now it's just so crowded that more time is spent in lines. Tourists need a place to go - it just sucks that it's park city now. Keep em going to colorado. Sad day. I won't be riding there anymore (legally at least) - mostly because I don't want to give vail a cent of my money. Vail=whats so wrong with the $ki industry

Sean \ 7.8 years ago

Brody, this may have been one of the dumbest comments that I have ever read. I wish I could get back the time I wasted in reading it. You're implying that Vail won't allow you to ride Park City Mountain, lapping Jupiter is no more, "those staches" are gone, which, nobody know what "those" are any way, and that meeting up with friends on the mountain is illegal. I don't even think that you understand the situation at hand and shouldn't have even dignified yourself with a comment. If Vail is what's so wrong with the ski industry, then why do you NOT support lift upgrades to mitigate long lines at King Con and Motherlode? If you say you've grown up on this mountain like many of us have, then I'm pretty sure that you've stood in an extremely long line at least once while Powdr Corp. operated PCMR. Your ignorance is laughable, and I bet you are a poser who tomahawks down Jupiter. Stick to Gorgoza and the tube park. That sounds like it suits you best.

Bill \ 7.8 years ago

Good riddens Brody!! I first skied here in 1969. Still lots of places to ski around here. If I had the same attitude as you I wouldn't have let you come to my mountain to overcrowd it.Don't let the door hit you in the butt when you leave.

Steven \ 7.8 years ago

Will the terrain btwn 9990 and jupiter bowl be open and controlled?

Ski Utah Yeti \ 7.8 years ago

Hi there! Great question. At this time that terrain remains out of bounds. The new terrain that will be added will be a few trails available to ski off of from the midstation of the gondola on the Canyons side.

rich jacobs \ 7.8 years ago

What about improving the jupiter and thaynes lifts to high speed?

Ski Utah Yeti \ 7.8 years ago

Hello, Rich.

As part of the $50 million investment, the lifts that will receive updates are Motherlode, King Con and Quicksilver Gondola. At this time there are no plans for Jupiter and Thaynes lifts.

Dan \ 7.8 years ago

Vail is a cancerous growth on Utah Skiing. The new gondola has destroyed the Armstrong Bike trail, way to go. Hope it is all worth it for an overcrowded resort and new restaurants to peddle $20 cheeseburgers. Hopefully resort expansion can stop here and there will be no One Wasatch as it only benefits the resorts and not the local community.

Bill \ 7.8 years ago

Quit spewing lies Dan! As a long time resident and avid mountain biker I ride Armstrong at least once a week. Nothing has changed on the trail except the lift looks different at King Con. The new gondola doesn't even cross Armstrong. Nobody is making you stay here, go somewhere else!

Whit \ 7.8 years ago

Hey, Matt and Joel. Do you have a brain in your head? Do you think keeping a ski resort open is easy? Grow up and come to grips with a balance sheet, DUDE, and quit whining. It's boring.

matt \ 7.8 years ago

Looking forward to the bigger ground with deer valley, soltitude, brighton and Alta. Now we have a place to keep the tourists. No mention of the 27 USD per day for parking. Poor service, long lines and overpriced food.

Joel \ 7.8 years ago

Sad that Powder Corp lost Park City to Vail. This results in less competition and higher prices. It is a loss for skiiers and snowboarders throughout the region. I am not a fan of Vail Resorts for a number of reasons. They treat their employees terribly and give little back to their surrounding communities in order to return massive profits to shareholders. Vail owned mountains have a cheesy, corporate vibe. I will take my business elsewhere.

Brian \ 7.8 years ago

Vail wasn't the one who raised their season pass prices $200 this year.... I'm looking at you Big Cottonwood Pass.....

Kristian \ 7.8 years ago

Joel, how misinformed you are. Vail does a lot for the locals, ask my daughter that received an Epic Scholarship to the U, while I only worked for Vail (Canyons) for a season. If that is treating your staff terribly as you stated, well I would like to know what the company you work for as done lately for their employee and Summit County residents.
Cheers Mate.

PCmamanim \ 7.8 years ago

Joel, ever been a Vail employee? I for one love being one. i can also personally attest to being a PC local reaping the rewards of all Vail has to contribute to our town, it's youth and environment. Take your business elsewhere, no loss here.