Ski Utah Press Release

Public Relations Director alison@skiutah.com

One Storm + Three Days = Four Feet of The Greatest Snow On Earth

And Brighton Resort Surpasses Average Annual Snowfall of 500"

SALT LAKE CITY, UT (February 24, 2017) – Over the past three days Utah received a healthy refill of The Greatest Snow on Earth. After a week or so of warmer weather, “a cold unstable northwest flow brought snow to favored areas, specifically the Central Wasatch, over the last three days, according to Ski Utah’s Weather Forecaster Evan Thayer of Wasatch Snow Forecast. With storm totals reaching 44” (Close to 4 feet), Brighton Resort, surpassed their annual average snowfall (500”) with this storm, and now has a total 514 inches for the 2016-17 season.

Resort

Feb. 22

Feb. 23

Feb. 24

Total

Alta

13

14

17

44

Snowbird

13

13

18

44

Brighton

14

15

14

43

Solitude

15

14

12

41

Snowbasin

7

6

22

35

Park City

16

9

6

31

Deer Valley

15

8

5

28

Cherry Peak

4

14

10

28

Powder Mtn.

10

6

12

28

Sundance

8

10

4

22

Beaver Mtn.

7

7

1

15

Nordic Valley

4

4

7

15

Brian Head

0

7

3

10

Eagle Point

0

3

2

5

“This season Mother Nature has already been so good to us with nine Utah resorts reporting well above a 100 inch base,” says Nathan Rafferty, CEO/President of Ski Utah. “We are looking forward to a long healthy season with March, historically one of Utah’s snowiest months, right around the corner.” 

Free Rossignol Powder Skis on Monster Dumps

With already over 24 Monster Dump days this season (more than all of last year), Utah is having an outstanding ski season. To make this a winter to remember; Ski UtahSki’N SeeMonster Energy and Rossignol have formed a partnership that will excite anyone seeking to have an epic powder day.  For every Monster Dump, which is 12 or more inches of snow at a Utah Resort (like today), Ski’N See will rent you a free pair of Rossignol Demo powder skis for the day if they purchase two Monster Energy drinks at one of Ski’N See’s 14 locations.

Photo Assets of Feb. 22-24 Storm:

Please find more photos here from across the state of this storm.

###

About Ski Utah

Ski Utah is a membership association representing Utah’s $1.3 billion dollar winter sports industry, including 14 alpine ski resorts and a membership of over 250 industry partners. The organization has been creating brand awareness of and demand for the Utah winter sports product since its inception in 1978. Ski Utah’s primary functions are concentrated in marketing, public policy and public relations. Information about Ski Utah and its members can be found at skiutah.com, on Twitter and Instagram @SkiUtah and on Facebook at www.facebook.com/skiutahyeti.