Ski Utah Press Release

Public Relations Director

Ski Utah’s Discover Winter Program Returns in 2023

Ski Utah will introduce 175 ethnically diverse and LGBTQ individuals to skiing and snowboarding in 2023.

SALT LAKE CITY, UTAH (January 10, 2023) – Ski Utah is proud to bring back Discover Winter for its second season in 2023. Discover Winter is a program founded by Ski Utah and its partner resorts in 2021 that aims to foster a life-long love of skiing and snowboarding amongst Utah's ethnically diverse and LGBTQ+ community.

Made possible by generous funding from the Larry H. and Gail Miller Foundation, Morgan Stanley and Gregory Mountain Products, 175 participants from Future Scholars of Africa, Weber State University's Diversity Clubs, Morgan Stanley, Outdoor Afro, Embark and more will receive four skiing or snowboarding lessons, rental equipment, all necessary clothing to stay warm on the slopes and transportation provided by Le Bus to and from the resorts.

The program will begin January 21, 2023 and conclude February 11, 2023. At the end of the program, participants will receive a Ski Utah Yeti Pass good for one day of skiing or snowboarding at each of Utah’s 15 ski resorts to continue honing their skills on the slopes.

Participating resorts include Alta Ski Area, Brighton Ski Resort, Deer Valley Resort, Snowbird, Snowbasin, Solitude Mountain Resort and Sundance Mountain Resort.

For more information:

Video footage from Discover Winter 2021-2022 can be found here.


Ski Utah is the marketing firm owned and operated by the 15 statewide ski resorts that make up the Utah Ski and Snowboard Association. The organization has been creating brand awareness of and demand for the Utah winter sports product since its inception in 1978. Ski Utah’s primary functions are concentrated in marketing, public policy and public relations. Information about Ski Utah and its members can be found at, on Twitter and Instagram @SkiUtah and on Facebook at Ski Utah is committed to maintaining its Climate Neutral Certification.